What’s the BIG Reason That Prompts Customers to Buy From YOU, Instead of Joe Schmo?

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With a plethora of products and services just like yours, why should someone buy from you, instead of one of your many fine competitors?

Is it because your products are that superior?  Probably not, because most products (and services) have to perform the way they’re supposed to … or the companies are out of business sooner or later!

Is it because of your amazing offer or bonuses that buyers get when they buy from you? 

Well, a great offer is absolutely imperative and bonuses are a great inducement to get folks to take action right now – especially online.

So, is that the BIG secret?  Nope, not so fast!

How about your guarantee?  Now that’s another component that all savvy product marketers understand they MUST have, in order to make their prospects feel comfortable enough to buy, right?

 That’s right.  But, that’s not the real differentiator! 

All things being equal, then, what prompts the prospective customer to buy from you, instead of all the other clamoring voices out there, vying for his/her money?

Drum roll, please?  It’s YOU! 

You are who they buy from.  They buy from you (or Joe Schmo) because you have allowed them to see YOU … the real you.

And they like you.  They like the way you talk to them, the way you understand them.  You have humanized the buy-sell dance, elevating it from a cold, impersonal ‘give me your money and I’m off’ transaction.

So, I’m suggesting that whatever you’re selling, it is YOU that your prospects and customers are buying.  (After you take care of the basics.)

The question, then, is HOW are you presenting yourself to your prospects?  What is your personality?  What is it about you that would endear you to your prospects? 

Are you a bald man, with a blustering, commanding voice, who is hard, but fair?  Were you a high school drop-out, who picked himself up by his own bootstraps to create something to be proud of?  Then use that! 

Will it appeal to everyone?  No, but the ones it will appeal to will buy from you again and again.

People had rather buy from those they like than to buy from those they don’t like or don’t even know, wouldn’t you agree?

 Bottom Line:  In all of your advertising and marketing, make sure your personality comes through in everything that’s written or said about you.

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