The Copywriting Diva’s Idea of Personality Marketing

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Are you getting and keeping customers the way you’d like to?

 

Are you making yourself the star in your own show? 

If you, the business owner or CEO, are not the STAR … you’re not getting and keeping all of the customers you should be.

What do I mean by that?  I mean that you should be selling YOU … not your products or services!

Let’s face it, most of the time there aren’t that many real differences between one product and another. 

One dentist is about the same as another.  And one automobile does pretty much the same thing as the others do …they all run on some kind of fuel, have 4 tires, windows and doors, yes?

So, the thing that sets one product or service apart from the rest is YOU. 

Have you developed a unique character that folks will really like, trust or find amusing?

Are you a bit edgy?  Are you funny?  Do you have some kind of quirk that your customers would be drawn to – IF they knew about it?

People Buy From You Because of YOU!

In my copywriting business, I am the KickAss Copywriter, and my tagline is:  Where Mediocrity is Outlawed.

Since I’m from Texas, originally, I chose a Western theme.    And I have a donkey kicking out the “m” (for mediocrity).

This works for me because I’m a straight-shooter, my word is my bond, and I won’t settle for just “OK” copy for my clients. 

There are many good copywriters out there, in addition to the greats we all know and respect.  And, I’m sure if you develop a relationship with them, they’ll do a fine job.

Those who hire me are impressed with my work, but they are more interested in WHO I am, as a person-ality.  Because I infuse my copy with personality that folks like to read.

Have YOU adopted a personality that keeps your customers enthralled with you? 

A Story of the Man Who Dared to Be Waaay Different …

I have one client in Belgium, who sells projection screens.  His latest addition is a sleek, sexy, black piece of furniture that totally contains the screen when not in use.

And at the touch of a button, the screen ascends skyward.  Impressive.  And it’s 80″ diagonal. 

 

I’m calling this, “The Seducer in a Box.” 

Why?  Because there is a well-known factor – the WAF – that we have to address.  The WAF is the wife approval factor, which his audience (men) all know and must adhere to!    J

Its first entre’ will be in a black, sleek, sexy brochure.  When it’s on the web site … I’ll reveal it for you!

You see, this owner knows that men are crying out for help with the WAF.  So, he’s answering the call … with “The Seducer in a Box.”

We’re also building a ‘men’s-only club’ out of this.  Members will get a T-Shirt to tout their BIG Screen-dom.

Since he’s International, we fully expect it to cause a World-wide fire!

How’s THAT for Personality-Marketing??

http://www.kickasscopywriter.com