The Copywriting Diva’s Idea of Personality Marketing
Are you getting and keeping customers the way you’d like to?
Are you making yourself the star in your own show?
If you, the business owner or CEO, are not the STAR … you’re not getting and keeping all of the customers you should be.
What do I mean by that? I mean that you should be selling YOU … not your products or services!
Let’s face it, most of the time there aren’t that many real differences between one product and another.
One dentist is about the same as another. And one automobile does pretty much the same thing as the others do …they all run on some kind of fuel, have 4 tires, windows and doors, yes?
So, the thing that sets one product or service apart from the rest is YOU.
Have you developed a unique character that folks will really like, trust or find amusing?
Are you a bit edgy? Are you funny? Do you have some kind of quirk that your customers would be drawn to – IF they knew about it?
People Buy From You Because of YOU!
In my copywriting business, I am the KickAss Copywriter, and my tagline is: Where Mediocrity is Outlawed.
Since I’m from Texas, originally, I chose a Western theme. And I have a donkey kicking out the “m” (for mediocrity).
This works for me because I’m a straight-shooter, my word is my bond, and I won’t settle for just “OK” copy for my clients.
There are many good copywriters out there, in addition to the greats we all know and respect. And, I’m sure if you develop a relationship with them, they’ll do a fine job.
Those who hire me are impressed with my work, but they are more interested in WHO I am, as a person-ality. Because I infuse my copy with personality that folks like to read.
Have YOU adopted a personality that keeps your customers enthralled with you?
A Story of the Man Who Dared to Be Waaay Different …
I have one client in Belgium, who sells projection screens. His latest addition is a sleek, sexy, black piece of furniture that totally contains the screen when not in use.
And at the touch of a button, the screen ascends skyward. Impressive. And it’s 80″ diagonal.
I’m calling this, “The Seducer in a Box.”
Why? Because there is a well-known factor – the WAF – that we have to address. The WAF is the wife approval factor, which his audience (men) all know and must adhere to! J
Its first entre’ will be in a black, sleek, sexy brochure. When it’s on the web site … I’ll reveal it for you!
You see, this owner knows that men are crying out for help with the WAF. So, he’s answering the call … with “The Seducer in a Box.”
We’re also building a ‘men’s-only club’ out of this. Members will get a T-Shirt to tout their BIG Screen-dom.
Since he’s International, we fully expect it to cause a World-wide fire!
How’s THAT for Personality-Marketing??
http://www.kickasscopywriter.com
February 21st, 2008 at 4:36 pm
Lots of folks seem to have dreamed up a personality just for marketing, like the screaming car salesmen on the radio and TV.
It must work better to be who you are, with the brightness or saturation turned up a bit. That’s more honest, without taking away the space of other folks. You write in another post about paralyzing fear, and it is the fear of other folks seeing us as we are that many fear most. But can we be anyone other than who we are?
Don’t our true personas come out even when we think our slips are not showing?
April 1st, 2008 at 1:20 pm
Hi Charlotte,
I checked out your site … a fella writer!
And what a sweet face you have.
Great observations all.
“Can we be anyone other than who we are,” you ask?
Well, a lot of us try that, don’t you think? Can we really,
like fer real be other than who we are, though? Not really,
methinks.
We can fool some of the people some of the time, but not
all of the people all of the time, right?
I especially liked the last one … “Don’t our true personas
come out, even when we think our slips are not showing?”
Interesting.
I think that depends on many things, don’t you? Like how well
another knows us plays a big part in discerning our ‘true personna,’
I feel.
Maybe even the word ‘persona’ suggests that we have a number
of personalities to choose from?
Thanks again for your thoughts!
Carolyn
The KACW