I would, and do, recommend Carolyn Permentier to anyone. She is one of the BEST writers/editors I’ve ever met. She’s truly multi-talented.
She has helped me with PR, game invention/collaboration, book-writing … my, it would be easier to say what she doesn’t do.
Carolyn has such a gift for writing for the occasion. She is inspiring, positive and hugely fun to work with. And she knows how to write in a way that makes the reader feel she really knows and understands them.
In marketing, she has an acute, intuitive sense of what will best connect with her audience’s core needs. If there are any benefits to be highlighted … she’ll find them and create a desire to buy or call or visit a web site.
She’s on the wrong coast now, but I try not to hold that against her!
Gary Krane, Ph.D
LoveEnsure
I own an advertising agency in California, where Carolyn was my creative director, until she moved to the opposite coast.
She is simply the most creative person I’ve ever met. She gives new definition to ‘thinking out of the box.’ And she understands her audience in a most uncanny way.
Needing to expand, she designed a new corporate image that I’m still using to this day – and that was in 1995! The ‘chili pepper’ campaign continues to open doors, thanks to Carolyn.
I am so glad that I listened to her. It was a little scary, I must admit, because it was so BOLD and unusual. Being from Britian, I was a bit more cautious than she was. Our business cards are little cut-outs, in the shape of a chili pepper, with a brilliant message on the inside that says it all.
For a campaign to endure for even two or three years is good. But to have one that is still vibrant and alive for ELEVEN years … well, that’s unheard of.
If you get a chance to work with her, grab it! And consider yourself very lucky, indeed.
David Rowley, Owner
RPM Advertising
I am a mortgage broker in NY, and I had been doing all my own marketing for seven years, until I met Carolyn. I met several other heavy-hitters, but there was something about how she expressed herself in her first communication to me that was so special. And then, when I talked to her, I knew it … she was the one.
She is smart, resourceful and has such a way with expressing a sales message … very conversational and non-intimidating.
She does her homework. She gets to know my prospects’ mindset and she asks SO many questions about me and my business … and then she nails it!
She is so confident in her work that she will tweak or even re-write a letter, until it’s pulling the kind of response that we establish it needs to pull. Pretty extraordinary.
I intend to work with Carolyn for a very long time, to help me grow my company to be a major player in the mortgage banking business.
And as for direct mail … that’s all I’ve done so far. It’s a proven winner! And so is Carolyn.
George Massey, Mortgage Broker
Mortgage Broker New York
I manufacture a great toy … Toobeez. And I met Carolyn in 2005. It was her writing and the way she responded to my needs, answering every question with total satisfaction … that’s what first attracted me to her.
I thought that if she could keep me engrossed, as skeptical as I was, she could surely write in such a compelling way as to captivate the hearts and minds of my potential customers. And then I met her. No way you’re a grandmother, I said! (I really said that.)
My product is unique. Toobeez (tubes that connect easily with each other) are like Giant Tinker Toys. Originally a toy, they are finding homes in many other areas as well, like education, therapy and in corporate training.
Carolyn was able to capture the essence of the excitement about Toobeez for ALL its uses … they’re experiential, as she repeats, enticing everyone on my web site to take a “test drive” to see for themselves. Brilliant!
Great work. Incredible person to work with and so creative. And she has an impeccable work ethic in a world that’s not always like that. She’s just the best.
Joe Donahue, CEO
Connectible Color Tubes, LLC
Carolyn wrote some “killer” sales letters for me, which continue to increase
my business.
I own a moving and renovation company and a big part of my business is
moving seniors from their homes, where they’ve lived for so long, into a retirement
facility.
Carolyn wrote a letter to retirement centers to persuade them to include a
letter to their prospective residents, with their own marketing materials to this
market.
She is able to connect with her reader in a very “personal” way that is so
appealing and non-threatening … everyone responds favorably to what she writes.
I’d recommend her to anyone who needs to increase their business …
whatever it is!
Mike Smurda, Owner
Guardian Home Services
Carolyn, you are an incredible writer, you have written exactly what my mind and
heart wanted. The feel of the letter is great!
This was one of the main criteria that was so critical for this letter to
deliver results.
I am my biggest critic, so when I finished reading the letter I said to
myself that I would take up the offer. That’s the feeling I was looking for.
The structure of the letter is so well thought-out and pulled my
curiosity and thought through each paragraph.
Before receiving the letter, I thought I would have to edit your
copy at least a few times. But this was not so, because of your research
and preparation and getting into my mind to the way I was thinking, you
nailed this on the first go.
You are a true professional and a very gifted writer, and I wish you
the very best success with your future.
Michael Ricketts, Australia
Business to Business Letters
Carolyn is extremely creative, but not in an airy-fairy way. Her creativity extends to finding new, innovative ways to “surprise.” She knows how to connect with her audience and make them feel that she totally understands their concerns and has a solution.
I think it is an absolute necessity to present marketing messages in a fresh, new way to get anyone’s attention in our over-crowded market place — even something as serious as investment products/services. And Carolyn knows how to do that.
I can always count on Carolyn to turn a project around FAST! And when it’s done, I can count on it being done right the first time. If there are re-writes, it’s because of an internal direction change; not because she missed the mark.
She’s great and easy to work with, too. She finds a way to make dry, serious investing sound exciting and compelling.
We value her a lot around here.
Ryan Walker, Marketing Manager
FOLIOfn
I’ve worked with a lot of very talented people, during my career in the financial services business. And Carolyn ranks right up there at the top of my list. Not only is she an amazing wordsmith, she’s also a very strategic thinker.
Some of our investing product and service offerings are not the easiest to explain. Yet, Carolyn has an uncanny ability to zero-in on the core benefits to potential investor clients and present them in a simple and non-intimidating way.
She writes everything with equal ease and great results. Whether it’s a print or online ad, she makes it memorable. When she ghostwrites a bylined article, it’s flawless. And she writes landing pages that sell, newsletters that inform and email campaigns that compel readers to take a specific action.
Carolyn does it all. And for me, the quick turn around for things that needed to be done yesterday, but just surfaced today, is another strength. No panic … she just gets it done and done right the first time.
Carolyn is so creative and a joy to work with. And I look forward to working with her for years to come. She makes us look and sound great!
Stan Craig, Chief Marketing Officer
FOLIOfn
Carolyn, you’re a real pro! We’ve worked with many copywriters over the years, and I can truly say that you’re in a class by yourself.
You really captured the spirit of the piece and conveyed the message so powerfully. My client absolutely loved how you gave her a voice in the 12-part autoresponder series you wrote for her.
It’s a win, win, win! We’ll definitely be using you again!
Jennifer Horowitz
EcomBuffet
Working with Carolyn Permentier has been an absolute joy. Carolyn, not only wrote the three most critical paragraphs for my web-site, but she was able to capture the essence
of what I wanted the very first time. And we love it!
No time was wasted in having to return copy to be re-written. Her ability to really listen is amazing! And she was even able to make my very short deadlines.
We were very impressed with her professionalism, insight and amazing writing ability. And she also made us laugh in the midst of it all.
As one of Carolyn’s mastermind clients, I have noticed great success coming my way. Being able to put my positive thoughts and words into ACTION has allowed me to manifest everything I want.
There have been times when I couldn’t make a session, and I felt as if something was definitely missing.
Starting the week off, with Carolyn, as a “Co-conspirator,” is a real
gift. Thank you!
Sharon Brennan
Whole Healthy Living
I had the opportunity to work with Carolyn for a fellow client in Alexandria, Virgina. Carolyn is not just a skilled copywriter, but a great cheerleader and supporter of her clients goals and desires. She is also a great coach!
I saw on many occasions how Carolyn went above and beyond what was normal for a copywriter. Qualities: attention to detail; creativity, positiveness and exuberance are hallmarks of Carolyns.
Carolyn is a copywriting genius! Highly recommend her- for any copywriting assignment from A-Z.
Boyd Michael Staszewski
Local Business Coach
