Customers for Life or Chasing Shiny Objects?
I wonder how many business owners really understand the value of a lifetime customer? Most of us know that it costs a lot more to get a new customer than it does to keep an existing one, but I really wonder if most business owners fully appreciate our customers’ lifetime value. The chances are more [...]
Continue Reading →A Copywriter’s View: How Does Depression Make Good Leaders?
I may have just discovered what’s wrong with our current president and others who have ‘failed to lead.’ They may have been too normal! A fascinating story in the WSJ on July 30, 2011 entitled “Depression in Command,” reveals extraordinary depressive traits in some of the most famous leaders in the world. Take Abraham Lincoln, [...]
Continue Reading →A Web Copywriter’s View on Social Media?
The KickAss Copywriter Social Media is all the rage … but don’t become like Representative Anthony Weiner! Posting nude or lewd pictures or saying certain things to certain people could easily come back to bite you in the butt! Did you hear about the newest Facebook facial-recognition technology? According to a recent article in PC [...]
Continue Reading →How to Work with a Good Copywriter to Maximize Profits
You have a BIG project to get done, and you need a good copywriter, with a track record of writing copy that SELLS. You finally find her, but you don’t really know how to ensure you get the best job for the money. You’re not sure how to even relate to a copywriter. How does [...]
Continue Reading →Does Your SEO Copywriting Get You Noticed?
SEO Copywriting by Carolyn Permentier Is your SEO copywriting working as hard for you as it could? Meaning, of course, is each web page fully optimized to give the Google spiders the yummiest food possible? SEO copywriting is crucial for two reasons: 1. It’s gotta be done right to attract the spiders. 2. It also [...]
Continue Reading →Copywriting Strategy: How to Get the BIG Fish to Bite?
As web site owners, are you still throwing out bait for the millions of little fish, hoping they’ll bite? For your lead generation efforts, are you still hoping and praying that a measely 1 – 2% (if that) of ALL the people in your list will eventually buy something from you? Online marketing is in [...]
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