Customers for Life or Chasing Shiny Objects?
I wonder how many business owners really understand the value of a lifetime customer? Most of us know that it costs a lot more to get a new customer than it does to keep an existing one, but I really wonder if most business owners fully appreciate our customers’ lifetime value. The chances are more [...]
Continue Reading →Does Your Internet Marketing Capture Hearts in our Hyper-Volatile Society?
Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers? I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read [...]
Continue Reading →How to Work with a Good Copywriter to Maximize Profits
You have a BIG project to get done, and you need a good copywriter, with a track record of writing copy that SELLS. You finally find her, but you don’t really know how to ensure you get the best job for the money. You’re not sure how to even relate to a copywriter. How does [...]
Continue Reading →A Copywriter’s View on Ben Franklin, the Writer
The first things most of us think about when we hear the name, Benjamin Franklin, may be his crucial role in the colonies’ rebellion against Great Britian or his vital contribution as a member of the Continental Congress. Or as a senior member of the Constitutional Convention. But few probably associate Ben Franklin as a [...]
Continue Reading →Copywriters are Really Mind Doctors
An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]
Continue Reading →Does Your SEO Copywriting Get You Noticed?
SEO Copywriting by Carolyn Permentier Is your SEO copywriting working as hard for you as it could? Meaning, of course, is each web page fully optimized to give the Google spiders the yummiest food possible? SEO copywriting is crucial for two reasons: 1. It’s gotta be done right to attract the spiders. 2. It also [...]
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