Copywriting That Exposes You as a Flawed Human Being Will Resonate with Your Readers
Are you a business owner or CEO, who still believes you have to maintain a strong, almost perfect image in the market place, in order to WIN approval of your customers? I don’t think that’s a good strategy at all — in fact, I think it’s a losing one! First of all, people are people. [...]
Continue Reading →Customers for Life or Chasing Shiny Objects?
I wonder how many business owners really understand the value of a lifetime customer? Most of us know that it costs a lot more to get a new customer than it does to keep an existing one, but I really wonder if most business owners fully appreciate our customers’ lifetime value. The chances are more [...]
Continue Reading →Beware of Internet Fraud!
Hello, I hope you’re never the victim of identity theft, accomplished over the Internet! We never think about it happening to us … those horror stories we hear about the ‘other’ guy, right? Well, lemme tell you, it’s just happened to me, and it has been a nightmare! For all the good it’ll do, I [...]
Continue Reading →Copywriter’s Tip: How to ‘Attract’ New Customers, Instead of Browbeating Them.
Hello, It’s a Terrific Tuesday, and I’d like to talk about how we can ‘attract’ more business, customers or clients, instead of dragging them by the hair and forcing them to buy what we’re selling. Or begging and pleading with them. Put another way: How NOT to be a used car salesman. You know the [...]
Continue Reading →The Business of Marketing
No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny quick’ diets and exercise magic or automobiles — your business is [...]
Continue Reading →How is Internet Marketing Like a Beautiful Woman?
I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]
Continue Reading →A Copywriter’s View: How Does Depression Make Good Leaders?
I may have just discovered what’s wrong with our current president and others who have ‘failed to lead.’ They may have been too normal! A fascinating story in the WSJ on July 30, 2011 entitled “Depression in Command,” reveals extraordinary depressive traits in some of the most famous leaders in the world. Take Abraham Lincoln, [...]
Continue Reading →Does Your Internet Marketing Capture Hearts in our Hyper-Volatile Society?
Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers? I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read [...]
Continue Reading →How to Work with a Good Copywriter to Maximize Profits
You have a BIG project to get done, and you need a good copywriter, with a track record of writing copy that SELLS. You finally find her, but you don’t really know how to ensure you get the best job for the money. You’re not sure how to even relate to a copywriter. How does [...]
Continue Reading →A Copywriter’s View on Ben Franklin, the Writer
The first things most of us think about when we hear the name, Benjamin Franklin, may be his crucial role in the colonies’ rebellion against Great Britian or his vital contribution as a member of the Continental Congress. Or as a senior member of the Constitutional Convention. But few probably associate Ben Franklin as a [...]
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