Copywriting That Exposes You as a Flawed Human Being Will Resonate with Your Readers
Are you a business owner or CEO, who still believes you have to maintain a strong, almost perfect image in the market place, in order to WIN approval of your customers? I don’t think that’s a good strategy at all — in fact, I think it’s a losing one! First of all, people are people. [...]
Continue Reading →Customers for Life or Chasing Shiny Objects?
I wonder how many business owners really understand the value of a lifetime customer? Most of us know that it costs a lot more to get a new customer than it does to keep an existing one, but I really wonder if most business owners fully appreciate our customers’ lifetime value. The chances are more [...]
Continue Reading →Copywriter’s Tip: How to ‘Attract’ New Customers, Instead of Browbeating Them.
Hello, It’s a Terrific Tuesday, and I’d like to talk about how we can ‘attract’ more business, customers or clients, instead of dragging them by the hair and forcing them to buy what we’re selling. Or begging and pleading with them. Put another way: How NOT to be a used car salesman. You know the [...]
Continue Reading →Stop Following the Herd in Your Marketing!
Fellow marketers, Are you following the herd in your marketing? If you are, then you’re just one more dumb follower, instead of a ‘stand-out’ leader and innovator. If you’re like a lot of small businesses, you simply don’t have the money to stand out online. Like most everything, the Internet has become so crowded that [...]
Continue Reading →A Copywriter’s Happy Valentine’s Day Wish!
Valentine’s Day is a lovely day to me. It’s a day to remember the ones we love and, hopefully, to let them know. Girls and women, of course, want to receive something lovely and tangible on V-Day. For me, forget the candy, and send flowers and take me to dinner. I also feel another [...]
Continue Reading →The Business of Marketing
No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny quick’ diets and exercise magic or automobiles — your business is [...]
Continue Reading →How is Internet Marketing Like a Beautiful Woman?
I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]
Continue Reading →A Copywriter’s View: How Does Depression Make Good Leaders?
I may have just discovered what’s wrong with our current president and others who have ‘failed to lead.’ They may have been too normal! A fascinating story in the WSJ on July 30, 2011 entitled “Depression in Command,” reveals extraordinary depressive traits in some of the most famous leaders in the world. Take Abraham Lincoln, [...]
Continue Reading →A Web Copywriter’s View on Social Media?
The KickAss Copywriter Social Media is all the rage … but don’t become like Representative Anthony Weiner! Posting nude or lewd pictures or saying certain things to certain people could easily come back to bite you in the butt! Did you hear about the newest Facebook facial-recognition technology? According to a recent article in PC [...]
Continue Reading →Copywriters are Really Mind Doctors
An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]
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