Copywriting That Exposes You as a Flawed Human Being Will Resonate with Your Readers
Are you a business owner or CEO, who still believes you have to maintain a strong, almost perfect image in the market place, in order to WIN approval of your customers? I don’t think that’s a good strategy at all — in fact, I think it’s a losing one! First of all, people are people. [...]
Continue Reading →Local Business Owners Must Bond With Local Customers
Fellow marketer, Creating a bond between a local business and their local customers is a MUST. Otherwise, there’s no loyalty to do business with you over the same kind of business down the street. You must create a bond between you and your customers that keep them coming back again and again. And not only [...]
Continue Reading →Copywriter’s Tip: How to ‘Attract’ New Customers, Instead of Browbeating Them.
Hello, It’s a Terrific Tuesday, and I’d like to talk about how we can ‘attract’ more business, customers or clients, instead of dragging them by the hair and forcing them to buy what we’re selling. Or begging and pleading with them. Put another way: How NOT to be a used car salesman. You know the [...]
Continue Reading →Stop Following the Herd in Your Marketing!
Fellow marketers, Are you following the herd in your marketing? If you are, then you’re just one more dumb follower, instead of a ‘stand-out’ leader and innovator. If you’re like a lot of small businesses, you simply don’t have the money to stand out online. Like most everything, the Internet has become so crowded that [...]
Continue Reading →The Business of Marketing
No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny quick’ diets and exercise magic or automobiles — your business is [...]
Continue Reading →How is Internet Marketing Like a Beautiful Woman?
I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]
Continue Reading →Does Your Internet Marketing Capture Hearts in our Hyper-Volatile Society?
Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers? I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read [...]
Continue Reading →Copywriting Tips for Business Owners
The Kick Ass Copywriter Business owners are often told … “Hey, you don’t have to hire a professional copywriter to write for you. Just learn to do it yourself. It’s easy!” As one of those professional copywriters, my view is that it isn’t easy for someone who has not practiced, practiced, practiced! I think there’s data [...]
Continue Reading →Copywriting to get a Direct Response!
Direct response copywriting is not a new concept. It’s been used for a very long time, starting with selling vitamins and other health products in direct mail. International Living started out with direct mail and even though they do a great job with online, emailed promotions … they still do direct mail. (Snail mail.) Many [...]
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