A Copywriter’s Happy Valentine’s Day Wish!
Valentine’s Day is a lovely day to me. It’s a day to remember the ones we love and, hopefully, to let them know. Girls and women, of course, want to receive something lovely and tangible on V-Day. For me, forget the candy, and send flowers and take me to dinner. I also feel another [...]
Continue Reading →A Copywriter’s View: How Does Depression Make Good Leaders?
I may have just discovered what’s wrong with our current president and others who have ‘failed to lead.’ They may have been too normal! A fascinating story in the WSJ on July 30, 2011 entitled “Depression in Command,” reveals extraordinary depressive traits in some of the most famous leaders in the world. Take Abraham Lincoln, [...]
Continue Reading →Does Your Internet Marketing Capture Hearts in our Hyper-Volatile Society?
Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers? I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read [...]
Continue Reading →A Web Copywriter’s View on Social Media?
The KickAss Copywriter Social Media is all the rage … but don’t become like Representative Anthony Weiner! Posting nude or lewd pictures or saying certain things to certain people could easily come back to bite you in the butt! Did you hear about the newest Facebook facial-recognition technology? According to a recent article in PC [...]
Continue Reading →Copywriters are Really Mind Doctors
An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]
Continue Reading →Does Your SEO Copywriting Get You Noticed?
SEO Copywriting by Carolyn Permentier Is your SEO copywriting working as hard for you as it could? Meaning, of course, is each web page fully optimized to give the Google spiders the yummiest food possible? SEO copywriting is crucial for two reasons: 1. It’s gotta be done right to attract the spiders. 2. It also [...]
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