Copywriting That Exposes You as a Flawed Human Being Will Resonate with Your Readers
Are you a business owner or CEO, who still believes you have to maintain a strong, almost perfect image in the market place, in order to WIN approval of your customers? I don’t think that’s a good strategy at all — in fact, I think it’s a losing one! First of all, people are people. [...]
Continue Reading →Can Too Much Happiness Make you a Financial Failure?
Hello, According to a Washington Post article today , some psychologists have concluded that too much happiness can cause people to lack the drive and ambition to succeed! And they say too much cheerfulness can make you gullible and selfish, too. According to June Gruber, a psychology professor at Yale University, we should only experience [...]
Continue Reading →Customers for Life or Chasing Shiny Objects?
I wonder how many business owners really understand the value of a lifetime customer? Most of us know that it costs a lot more to get a new customer than it does to keep an existing one, but I really wonder if most business owners fully appreciate our customers’ lifetime value. The chances are more [...]
Continue Reading →Beware of Internet Fraud!
Hello, I hope you’re never the victim of identity theft, accomplished over the Internet! We never think about it happening to us … those horror stories we hear about the ‘other’ guy, right? Well, lemme tell you, it’s just happened to me, and it has been a nightmare! For all the good it’ll do, I [...]
Continue Reading →Local Business Owners Must Bond With Local Customers
Fellow marketer, Creating a bond between a local business and their local customers is a MUST. Otherwise, there’s no loyalty to do business with you over the same kind of business down the street. You must create a bond between you and your customers that keep them coming back again and again. And not only [...]
Continue Reading →Copywriter’s Tip: How to ‘Attract’ New Customers, Instead of Browbeating Them.
Hello, It’s a Terrific Tuesday, and I’d like to talk about how we can ‘attract’ more business, customers or clients, instead of dragging them by the hair and forcing them to buy what we’re selling. Or begging and pleading with them. Put another way: How NOT to be a used car salesman. You know the [...]
Continue Reading →Stop Following the Herd in Your Marketing!
Fellow marketers, Are you following the herd in your marketing? If you are, then you’re just one more dumb follower, instead of a ‘stand-out’ leader and innovator. If you’re like a lot of small businesses, you simply don’t have the money to stand out online. Like most everything, the Internet has become so crowded that [...]
Continue Reading →A Copywriter’s Happy Valentine’s Day Wish!
Valentine’s Day is a lovely day to me. It’s a day to remember the ones we love and, hopefully, to let them know. Girls and women, of course, want to receive something lovely and tangible on V-Day. For me, forget the candy, and send flowers and take me to dinner. I also feel another [...]
Continue Reading →The Business of Marketing
No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny quick’ diets and exercise magic or automobiles — your business is [...]
Continue Reading →How is Internet Marketing Like a Beautiful Woman?
I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]
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