Customers for Life or Chasing Shiny Objects?
I wonder how many business owners really understand the value of a lifetime customer? Most of us know that it costs a lot more to get a new customer than it does to keep an existing one, but I really wonder if most business owners fully appreciate our customers’ lifetime value. The chances are more [...]
Continue Reading →Beware of Internet Fraud!
Hello, I hope you’re never the victim of identity theft, accomplished over the Internet! We never think about it happening to us … those horror stories we hear about the ‘other’ guy, right? Well, lemme tell you, it’s just happened to me, and it has been a nightmare! For all the good it’ll do, I [...]
Continue Reading →The Business of Marketing
No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny quick’ diets and exercise magic or automobiles — your business is [...]
Continue Reading →How is Internet Marketing Like a Beautiful Woman?
I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]
Continue Reading →Does Your Internet Marketing Capture Hearts in our Hyper-Volatile Society?
Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers? I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read [...]
Continue Reading →How to Work with a Good Copywriter to Maximize Profits
You have a BIG project to get done, and you need a good copywriter, with a track record of writing copy that SELLS. You finally find her, but you don’t really know how to ensure you get the best job for the money. You’re not sure how to even relate to a copywriter. How does [...]
Continue Reading →A Copywriter’s View on the New HR 2411
Have you heard? Surely you got the memo … no? Oh that’s too bad because there was a new House bill (HR 2411) just introduced on July 6th, called “Reduce America’s Debt Now Act of 2011.” This catchy, patriotic, little phrase is designed to hoodwink the American people into thinking it is OUR responsibility to [...]
Continue Reading →A Copywriter’s View on Ben Franklin, the Writer
The first things most of us think about when we hear the name, Benjamin Franklin, may be his crucial role in the colonies’ rebellion against Great Britian or his vital contribution as a member of the Continental Congress. Or as a senior member of the Constitutional Convention. But few probably associate Ben Franklin as a [...]
Continue Reading →Copywriters are Really Mind Doctors
An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]
Continue Reading →Copywriting Strategy: How to Get the BIG Fish to Bite?
As web site owners, are you still throwing out bait for the millions of little fish, hoping they’ll bite? For your lead generation efforts, are you still hoping and praying that a measely 1 – 2% (if that) of ALL the people in your list will eventually buy something from you? Online marketing is in [...]
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