Professional Copywriters Don’t Walk on Water: Do You Suffer From “Unrealistic Expectations” for Your Internet Marketing Efforts?

• Tweet
• Email
• Sharebar

• Tweet
• Email

Most of my clients are savvy enough to know that effective Internet marketing requires a lot of misses, before they get a hit. 

But once in a while, I run into someone who doesn’t understand that copywriters can’t promise a ‘home run’ every, single time.  (I usually gracefully decline these folks.)

Look at even the best baseball players … they strike out more often than they get a hit.  A GREAT hitter, with a .300 batting average, misses 7 out of 10 times that he steps up to the plate.

And, then there’s the Einstein story of failure.  After a thousand experiments that didn’t work, he didn’t give up. Thankfully, he didn’t cave in because the next one (#1,001) testing a tungsten filament … worked brilliantly! 

And we’re still benefiting from that brilliance.  So, the question is … are you a business owner, with realistic expectations, who understands you have to test, test, test?  Or, are you looking for that impossible homerun every, single time at bat?

Marketing online, using Google ads to drive traffic to a landing page, for example, expecting you’ll become a millionaire in 30 days … is probably NOT going to happen, no matter how convincing the copy is!

 

Yes some Internet marketers, who sell information products on how other Internet marketers can get rich at least ‘claim’ to do that. 

But for most businesses, whether you’re selling a product to consumers or B2B or you’re selling a service … it ain’t gonna happen.

 So, what IS the realistic approach to marketing online? 

If you want to be profitable and competitive over the long haul, you’ll need to test a lot.  Marketing tests will reveal what works and what doesn’t.

 

Test the offer.  Test the way you ask for the order.  Test the way you ask for their email address.  Test your ads.  Test everything … and go with the winner.

One Google ad that I know of, increased click-thrus by 30%, just by changing ONE word. 

The tests, themselves, won’t make money.  But, they’ll tell you what the searchers respond to best.  And that, after all, is what you care about, right? 

And, when you find a winner that’s withstood the ‘test of testing’ … then you can make money, by using it again and again, with sound strategy and carefully planned roll-outs, hopefully.

http://www.kickasscopywriter.com