Real Estate Investor
Worked with this client on many projects. These are some samples of an integrated campaign, using a postcard, sales letters and audio CDs. Audience was homeowners in pre-foreclosure.
The entire ‘Foreclosure War’ campaign, was a highly successful lead generation effort. The CTA for the postcard was to call and make an appointment and receive $50 — just to meet and discuss how they may avoid foreclosure, with my client’s help.
The other aspects of the campaign promised an honest evaluation of a homeowner’s situation and the promise to help them avoid foreclosure.