My Valiant Efforts to Keep Professional Copywriting Real!

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Admittedly, I’m having a difficult time deciding what I want to write about here on my professional blog! 

Get it right and people will read it and love it.  Get it wrong, and they’ll hate it and speak ‘evil’ about it … and me.

What’s a girl to do?

I’m a copywriter, so why not just jot down more overly-simplified bullet points on how business folks can write GREAT copy?

Or, maybe I could join the ranks of some copywriters and try to tell budding copywriters how to write GREAT copy?  (It’d be good for the spiders, too.)

But being a great copywriter, I feel, is the result of being a good student of life. 

And, I think one must be awake and aware of what’s going on in the world on a deeper level, in order to write real kickasscopy.

I AM Aware … (A blessing and a curse)

Being able to genuinely connect with people, lots of different kinds of people, isn’t because I’m a schmoozer or because I’ve learned all the ‘catch phrases’ from a self-styled guru.

I’m able to connect heart to heart because I genuinely care about and understand the human condition.

And, quite honestly, I’m appalled at the hype, dishonesty and psychological/emotional manipulation used by some copywriters to prey on their unsuspecting victims.

The Rub …

If I talk about controversial things, like politics or religion, it’s because as an ‘aware’ being, I have some views on both of these most divisive elements of our society … or any other society, for that matter.

Rather than have one political or religious view that I feel a need to harp on, trying to convince everyone of why I’m obviously right (and by contrast, they’re wrong)…

I just don’t have any specific beliefs that I need to proselytize.

It’s all insane and inane to me!   (Ooops, did I offend?)   J

Julius Caesar said to his wife, Calpurnia  …

Cowards die many times before their deaths.  The valiant never taste of death but once. 

I wonder if I’m just being a coward, fearing someone will be offended by what I say here on my expert copywriting blog, if I speak from my heart?

And, God forbid that a prospective client may be so offended by me that he or she wouldn’t want me to write for them!   J

Conclusion?  I think the real reason I’ve been derelict in my blogging is that I’ve been so conflicted as to what I ‘should’ write.

Might I suffer from cowardice?

I’m tired of worrying about it. 

And, what’s more important anyway …

To please or not to please … myself? 

I choose to please myself — to be brave and valiant and trust that I’ll attract others who’ll appreciate the depth and breadth of who I AM.

http://www.kickasscopywriter.com