Marketing Has to Look, Act and BE Different to Get Noticed
I was having a coaching session with Will Ezell yesterday (www.willezell.com).
Great guy! A direct response marketing millionaire genius, who flies a bit under the radar as well.
And one of the things I mentioned was that I felt a bit silly talking about copywriting on my new blog.
I mean, with all the heavy-hitters out there, saying just about everything about everything …
what newsworthy contribution can I make, I pondered aloud.
Staying under the radar myself for lots of years, I’ve recently decided to come out!
I set up this web site, not sure exactly how to bill myself. Well, yes, I write kickass copy, but my approach seems a bit different than most, I feel.
I’m not very formulaic, for example. And what I mean by that is I don’t have a lot of rules or guidelines that I follow by rote.
My writing, like my life, is a little iconoclastic.
I actually look at every single project from a wholistic point of view.
I look deeper into my client’s mind, his/her product or service, the audience, the key differentiators, the USP or UVP …
and find a kernal of unexplored genius that will set my clients apart.
The truth is, I write from inspiration, which is SO much more trustworthy than any hand-me-down theory or even proven formula from another copywriter.
So, as I’m asking a boatload of questions about the client, their products or services, I’m also getting a sense of who they are. So, who they are and their unique gifts begin to speak to me.
From here, I’m guided to write, using just the right words, infused with just the right energy to evoke just the right response … whatever that is.
You see, before something became a rule or a guiding light … it was used by someone, somewhere, sometime … FIRST!
Right or wrong, I don’t follow the pack just because everyone else does. I find that boring and more than a little bit cowardly. Who wants to see another “me too” ad, sales letter or web site?
Put yourself in your prospective customer’s shoes. Wouldn’t you say, “Surprise me, please!”
And, in fact, in today’s market place, where people are stressed to the max, in information overload and don’t believe most of the crap they hear anyway, you better …
Look, Act and BE Different!
How do I look, act and BE different you ask? Give me a call and let’s discuss it, shall we?
Till then, if you want to really get noticed … be sure to have kickass copy!
http://www.kickasscopywriter.com
