Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers?
I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read what you have to say!
Every Internet user all over the world, millions of them, have soo many choices they’re like a kid in a candy store, aren’t they? Brand loyalty — forget about it! You have to give them what they want immediately
So, for effective Internet marketing, what can you do that will attract the right kind of customer to your site, keep them engaged long enough to opt-in to your list, to get to know you, to see and like what you have to offer …
and lastly to buy what you’re selling!
There’s a plethora of things you need to do on your site (SEO, blogging) social media, email marketing, article marketing, Adwords, PR, getting backlinks … soo many things to do, right? And, as if that weren’t enough, things constantly change. Just keeping up with ‘Queen Google’ is a full time job!
Of course, you need to continue to have a very prominent presence online. But, I’d like to talk with you about doing something totally different. Something unexpected. A surprise. Everyone likes surprises and everyone appreciates being entertained.
Zigging when Everyone Else is Zagging
I want to tell you how you can approach your target market in a way that will set you apart from the herd and make you stand out and get noticed!
It’s a return to some basics, but with ‘flair’!
I want to help you to pull out a tried and true method, with a twist. Well, it’s only a twist to folks who aren’t that familiar with the likes of Dan Kennedy and Michael Masterson, for example. These legends know the power of direct marketing, using snail mail.
That’s right — that long-forgotten method of putting something in an envelope, with a stamp on it and actually mailing it in an old-fashioned post office! Arcane, I know. But it works!
Dan Kennedy coined the phrase “Dimensional Marketing.” It’s snail mail, using large size envelopes (much of the time) that has something lumpy inside, giving it dimension.
It BEGS to be opened. Whose curiosity would not get the best of them when they get a BIG envelope in the mail, with some ‘catch’ phrase on the front, with something inside that shakes around? You’d have to open it, wouldn’t you? I would.
You open it and there’s something lumpy alright. “Hummm, what’s this,” you’ll ask yourself. Oh, it’s some marbles, you discover! “Who in the world would send me marbles in the mail,” you’d have to ask next, right?
OK … to find out, you’ll just have to read the letter or postcard or napkin or tablet paper, won’t you? I would. I’d be so impressed that someone went to all this trouble and was so creative — and they thought enough to send this to me — that I would be compelled to open it.
I’ve used this kind of marketing with clients a lot in the past, and it works like a charm! Some folks still use direct mail/direct response, via postal mail, in addition (or instead of) to their online efforts.
We know in marketing that the more ‘touches’ a prospect gets, the more likely s/he is to do business with you. Makes sense, doesn’t it? Just put yourself in your prospect’s shoes — you’d be more apt to buy something, after you’ve built a relationship with a provider, wouldn’t you? I would.
All of us online marketers learned our craft from direct mail/direct response, using snail mail. The talents and abilities are the same.
So give yourself an edge. Stand out from the herd and BE different. You’ll BE memorable and in this hyper-volatile society we’ve created, to be remembered beyond a few seconds is an achievement.
If you want to add this ingenious marketing tool to your arsenal, I’d be happy to help you make it sensational!
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