Mortgage Broker
May 26, 2011Worked with this client to get an appointment to discuss their adjustable-rate mortgage, getting ready to adjust upward … a lot! My client offered $500 in groceries to recipients just to meet with them and discuss how they could help the homeowner out of their difficult predicament. The effort was extremely successful. Here’s one of [...]
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Real Estate Investor
May 26, 2011Worked with this client on many projects. These are some samples of an integrated campaign, using a postcard, sales letters and audio CDs. Audience was homeowners in pre-foreclosure. The entire ‘Foreclosure War’ campaign, was a highly successful lead generation effort. The CTA for the postcard was to call and make an appointment and receive $50 [...]
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