Copywriting That Exposes You as a Flawed Human Being Will Resonate with Your Readers

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Are you a business owner or CEO, who still believes you have to maintain a strong, almost perfect image in the market place, in order to
WIN approval of your customers?

I don’t think that’s a good strategy at all — in fact, I think it’s a losing one!

First of all, people are people. So, in our professional lives, we’re still people and our colleagues and customers are also just people.

People, human beings, are NOT perfect. And, to the extent that business owners and CEOs REVEAL their true selves to others, the more accepted, respected they will be. And the more apt the market (real people) will respond by trusting you, which will lead them to do business with you, which means buy what you have to offer.

As Craig Ballantyne suggests in a recent Early to Rise article, Turning Defeat Into Victory,

“I believe that everyone would be better off if they stood in front of a crowd and admitted their biggest mistakes and embarrassments. Then with that out of the way, they could get on with being completely comfortable with themselves and confident around others”

And Robert Ringer (one of my favorites) goes on with a poignant story about turning defeat into victory, which I highly recommend you read.

So, back to why it’s a good business idea to let it all hang out!

A marketing legend, Dan Kennedy, let it all hang out in his autobiography, Unfinished Business.

In this book, Kennedy airs his dirty laundry — from his divorce,bankruptcy, alcohol problems, financial hardships and even a stuttering problem.

The idea is this: Get Real. No one likes someone who comes across as Mr. or Ms. Perfect. I know this from my personal experience because I grew up with this insane notion that it was my job to be perfect … or God wouldn’t approve.

That’s nute. We’re all flawed human beings. It’s the human condition, so to try to pretend we’re anything but flawed is a fool’s game.

The trick is to admit the truth of how it’s been, but have the courage to keep on moving, by taking ACTION toward our goals. Those who are repelled by the truth are not the ones you want to know or do business with in the first place.

Market to those who get you. Work with those who count. Let it all hang out, while not using it as a crutch, and scale the wall of doubt, while fear whispers in your ear — all the way to the top.

Feel the fear, and do it anyway! Let fear come along for the ride because after a while, it’ll cease to control you, if you just let it come along.

My friend, Rob Christie, used to say, “Our fears never really go away. They just become our fellow-travelers.”

As I get older, I’m able to see the perfection of my imperfections a lot better than I used to. I realize now that I don’t have to be perfect or have all the answers.

I feel that we’re all SO valuable. And, by sharing who I am (warts & all) with you and with everyone, it makes me more human; more approachable and more understanding of myself and everyone.

In closing, here’s one of the most poignant sayings I’ve ever heard. It goes … “The more I conceal, the sicker I feel. And the more I reveal, the quicker I heal.”

We’re really all in this together, ya know!

Carolyn Permentier
www.KickAssCopywriter.com