Archive

Copywriter’s Tip: How to ‘Attract’ New Customers, Instead of Browbeating Them.

Hello, It’s a Terrific Tuesday, and I’d like to talk about how we can ‘attract’ more business, customers or clients, instead of dragging them by the hair and forcing them to buy what we’re selling.  Or begging and pleading with them. Put another way:  How NOT to be a used car salesman. You know the [...]

How is Internet Marketing Like a Beautiful Woman?

I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]

Does Your Internet Marketing Capture Hearts in our Hyper-Volatile Society?

Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers? I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read [...]

Copywriters are Really Mind Doctors

An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]

Does Your SEO Copywriting Get You Noticed?

SEO Copywriting by Carolyn Permentier Is your SEO copywriting working as hard for you as it could? Meaning, of course, is each web page fully optimized to give the Google spiders the yummiest food possible? SEO copywriting is crucial for two reasons: 1. It’s gotta be done right to attract the spiders. 2. It also [...]

A Copywriter’s POV: Get Published & Get Noticed

Hello, Are you a business owner, with a web site — but haven’t been published, yet? Well, I don’t want to chastise you, but you must do it! Why?  Well there are lots of reasons, and I’ll list some of them. 7 Reasons You Want to Get Published … 1.  Get noticed. 2.  Establish yourself as an [...]

A Copywriter’s POV: Are You Using WOM Marketing?

Q:  Who are the best customers?  A:  Referrals. Q:  What’s the best form of marketing?  A:  Word of Mouth.  (WOM) So, if everybody knows referrals make the best customers and the way to get referrals is thru WOM marketing — what are you doing to generate more WOM? Have you considered what you can do for [...]

Copywriting: Still Important in Recessionary Times?

In the June, 2008 issue of Direct Magazine, I read something pretty interesting about the way business is coping in the current recession.  It’s no secret to anyone, except the Feds, that the U.S. is in a recession. The economy is slowing, consumers are spending less and (as the article points out) firms are deliberating more [...]

A Copywriter’s View: Establish Preeiminence by Telling a Common Story

As a copywriter (translate marketer), one of the things I do is to present my clients and their products or services in the best light possible. Sometimes, I must confess, I have to look pretty hard to find anything genuinely distinguishing about them.  It’s sometimes a challenge to isolate one or two things that can [...]

A Copywriting Perspective: If it Don’t Bring in the Bucks, Don’t Do It!