Archive

A Copywriting Perspective: If it Don’t Bring in the Bucks, Don’t Do It!

The Copywriting Diva’s Idea of Personality Marketing

Are you getting and keeping customers the way you’d like to?   Are you making yourself the star in your own show?  If you, the business owner or CEO, are not the STAR … you’re not getting and keeping all of the customers you should be. What do I mean by that?  I mean that [...]

What’s the BIG Reason That Prompts Customers to Buy From YOU, Instead of Joe Schmo?

With a plethora of products and services just like yours, why should someone buy from you, instead of one of your many fine competitors? Is it because your products are that superior?  Probably not, because most products (and services) have to perform the way they’re supposed to … or the companies are out of business [...]

Marketing Has to Look, Act and BE Different to Get Noticed

I was having a coaching session with Will Ezell yesterday (www.willezell.com).   Great guy!  A direct response marketing millionaire genius, who flies a bit under the radar as well. And one of the things I mentioned was that I felt a bit silly talking about copywriting on my new blog.  I mean, with all the [...]