Effective Copywriting — Hyperbole or Just Emphatic Truths?
I recently read a post at Ryan Healy’s blog, which was talking about ‘hype’ in copy. Oh, just in case anyone reads this, who is unfamiliar with the use of the word, copy, I am referring to words … language that’s used to elicit a specific response from readers … namely to buy something! The [...]
Continue Reading →A Copywriter’s Question: What Lessons Can We Apply to Business That We Learned From the Eliot Spitzer Fiasco?
Does anyone actually feel sorry for ole Eliot? I sure don’t. I never liked him from the very first time I saw him — for what it’s worth. Unless I’m missing something, he hasn’t really apologized for what he did. He’s just done a soft-shoe shuffle around his dalliances with women of ill-repute, after prosecuting [...]
Continue Reading →The Marketing ‘Kiss of Death’
What do you think the marketing ‘kiss of death’ is? You may think it’s not having the budget to do what you know you need to. Or, you may think it’s not being the #1 producer or the best manufacturer or having the sexiest product or a large enough list? Whatever you think it is [...]
Continue Reading →