A Copywriter’s Declaration of Independence!
A copywriter’s views on Independence Day … Today marks America’s independence from the tyranny of England! Independent, no longer under the control of the King, the newly-formed country was blazing a new trail of freedom. But freedom doesn’t come cheap, does it? And right now, on July 4, 2011, I think American citizens’ freedom is [...]
Continue Reading →A Copywriter’s Saturday
Life’s experiences make me a more empathetic person. Being empathetic, makes me better able to connect with people from the heart.
Continue Reading →A Copywriter’s View: No Guts, No Glory!
I’m sure most everyone has heard the saying, “No guts, no glory,” right? Well, just to be clear about my interpretation, so I can talk about it … it means this to me: If you don’t risk, you don’t achieve. In marketing, as in life, most business owners choose to ‘play it safe.’ The idea [...]
Continue Reading →Mind Viruses: Are You Infected?
I’ve just listened to and read something amazing … and I want to share it with you! You’ll see a great video, with the ‘bad ass’ guy, from the movie, “The Matrix.” He’ll be talking about some scarry stuff, like the next Influenza Pandemic that most experts agree will happen. We’re unprepared. There is no vaccine [...]
Continue Reading →A Copywriter’s Version of How to Overcome Fear
Fear is an interesting phenomenon, isn’t it? It can paralyze people to the point of total inaction. Or, it can render an otherwise smart, capable person into a ‘fraidy cat.’ Numerous writers have said that the only thing to fear is fear itself. Do I believe that? Do you believe that? Obviously, there are very [...]
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