Archive

A Copywriter’s Thought: Do You ‘Think’ Too Much in Your Marketing?

If you haven’t bought Eckart Tolle’s new book, “A New Earth,” you’re missing the most valuable piece of writing to come along for a long time. Mr. Tolle, and his new book, has turned into an “Oprah World-wide Webinar.  It’s attracting millions of people around the world … live every Monday night. His other book, [...]

A Copywriter’s Declaration of Independence!

A copywriter’s views on Independence Day … Today marks America’s independence from the tyranny of England! Independent, no longer under the control of the King, the newly-formed country was blazing a new trail of freedom. But freedom doesn’t come cheap, does it? And right now, on July 4, 2011, I think American citizens’ freedom is [...]

Memorial Day Tribute & Reflections

Today’s a good time to reflect.  First, I know I speak for every American, as I express a sincere gratitude for the bravery and dedication of our military’s men and women. For the living and for those who have fallen, we honor you today!  (Just saying that sounds so shallow, I know.) Like millions of my fellow [...]

Do You Know Your Customers’ “WHY”?

Take the time to find out what your customers’ “why” is … why they want what they want. What is important to them and why? That is the question.

Do Your Marketing Messages Really Connect with Your Customers, in a Way They Can Feel?

Are your marketing messages genuinely connecting with your customers, or prospects, in a way that shows you understand their challenges, during these hard, economic times?

A Copywriter’s Saturday

Life’s experiences make me a more empathetic person. Being empathetic, makes me better able to connect with people from the heart.

A Copywriting Perspective: If it Don’t Bring in the Bucks, Don’t Do It!

A Copywriter’s Decision: To Fight or Just Let it Go!

I’m sure there have been times in your life when you had to decide whether something was worth the fight … or best to just let it go? In my personal and professional life, I’ve had many opportunities to watch this choice in action.  For example, with my kids when they were little.  It was well worth the fight [...]

A Copywriter’s Monday: What’s the Real Meaning of Monday Morning Blues?

Monday morning blues … I think it probably resonates to most folks, at least in America, don’t you? I don’t know about other cultures, but in ours I think it’s a pretty common malady to wake up in a fog on Monday mornings, wondering what happened to our weekend?    Maybe, today feels particularly ‘premature,’ because [...]

This Copywriter’s POV: Today’s the Time to Stand Up for Right

Did you see the deplorable ‘presidential’ debate on ABC last week?  Have you seen the fallout? Maybe you don’t think ABC’s Charles Gibson and George Stephanopoulos acted more like lame ducks than respected TV news journalists …  but I found it deplorable! With our nation in dire need of new leadership, due to the mess our current illustrous leaders [...]