A Copywriter’s Thought: Do You ‘Think’ Too Much in Your Marketing?
If you haven’t bought Eckart Tolle’s new book, “A New Earth,” you’re missing the most valuable piece of writing to come along for a long time. Mr. Tolle, and his new book, has turned into an “Oprah World-wide Webinar. It’s attracting millions of people around the world … live every Monday night. His other book, [...]
Continue Reading →A Copywriter’s View on the New HR 2411
Have you heard? Surely you got the memo … no? Oh that’s too bad because there was a new House bill (HR 2411) just introduced on July 6th, called “Reduce America’s Debt Now Act of 2011.” This catchy, patriotic, little phrase is designed to hoodwink the American people into thinking it is OUR responsibility to [...]
Continue Reading →A Copywriter’s Declaration of Independence!
A copywriter’s views on Independence Day … Today marks America’s independence from the tyranny of England! Independent, no longer under the control of the King, the newly-formed country was blazing a new trail of freedom. But freedom doesn’t come cheap, does it? And right now, on July 4, 2011, I think American citizens’ freedom is [...]
Continue Reading →Memorial Day Tribute & Reflections
Today’s a good time to reflect. First, I know I speak for every American, as I express a sincere gratitude for the bravery and dedication of our military’s men and women. For the living and for those who have fallen, we honor you today! (Just saying that sounds so shallow, I know.) Like millions of my fellow [...]
Continue Reading →Do You Know Your Customers’ “WHY”?
Take the time to find out what your customers’ “why” is … why they want what they want. What is important to them and why? That is the question.
Continue Reading →Do Your Marketing Messages Really Connect with Your Customers, in a Way They Can Feel?
Are your marketing messages genuinely connecting with your customers, or prospects, in a way that shows you understand their challenges, during these hard, economic times?
Continue Reading →A Copywriter’s View: No Guts, No Glory!
I’m sure most everyone has heard the saying, “No guts, no glory,” right? Well, just to be clear about my interpretation, so I can talk about it … it means this to me: If you don’t risk, you don’t achieve. In marketing, as in life, most business owners choose to ‘play it safe.’ The idea [...]
Continue Reading →Effective Copywriting — Hyperbole or Just Emphatic Truths?
I recently read a post at Ryan Healy’s blog, which was talking about ‘hype’ in copy. Oh, just in case anyone reads this, who is unfamiliar with the use of the word, copy, I am referring to words … language that’s used to elicit a specific response from readers … namely to buy something! The [...]
Continue Reading →A Copywriter’s Decision: To Fight or Just Let it Go!
I’m sure there have been times in your life when you had to decide whether something was worth the fight … or best to just let it go? In my personal and professional life, I’ve had many opportunities to watch this choice in action. For example, with my kids when they were little. It was well worth the fight [...]
Continue Reading →A Copywriter’s Idea: I’m Going to Be Happy, Despite What Befalls Me!
I think the only thing that’s certain in life is this: Change. Good times come, good times go. Bad times come and they also go. As a wise one once said to me, “And it came to pass.” Different from, ‘this, too, shall pass.’ What he meant by that had a much more profound meaning than [...]
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