Copywriting is “Thinking on Paper”
Copywriting has often been defined as “salesmanship in print.” This is easy to comprehend in the direct response world — crafting a sales message designed to persuade the reader to whip out his/her credit card, right now. But, as anyone knows, a good copywriter has to know how to think really well. Even if the [...]
Continue Reading →A Copywriter’s Thought: If You’re Afraid to Lose, You’ll Probably Never Win!
In my Daily Guru messages, here’s the one for today: EVERY FAILURE IS A STEP CLOSER TO SUCCESS People who try to do something and fail are infinitely better than those who try to do nothing and succeed. Experiencing failure is inevitable on your journey to be successful. Every defeat is merely an installment [...]
Continue Reading →Emotional Copywriting VS Logical Copywriting
It’s an ongoing question in the minds of some clients, even though it’s so obvious to we copywriters … “Is it better to sell something, with an emotional hook or a logical one?” Hummm … There has been so much research done on this subject and every great copywriter I know of understands that emotion [...]
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