KickAssCopywriter.com – Offering Professional Website Copywriting Services
  • Home
  • About
  • Services
  • Testimonials
  • Portfolio
    • Web Sites
    • Sales Letters-Email
    • Direct Response- Mail
    • Ads-Brochures-Radio
    • Real Estate
  • Blog
    • Copywriting: What it IS & Ain’t
    • B2B Copywriting
    • Cloud Computing Copywriting
    • Business Growth
    • Just Do The Right Thing
    • BE the Change
    • Keeping it Real
    • Emotional Copywriting
    • Email Marketing
    • Copy that Inspires
    • Life’s Little Ups & Downs
  • Contact
  • Videos

Archive

Category Archive for the ‘Emotional Copywriting’ Category

Home » Emotional Copywriting

Copywriting That Exposes You as a Flawed Human Being Will Resonate with Your Readers

Apr, Tue 17th, 2012 Posted in : BE the Change, Business Copywriting, Direct Response Copywriting, Emotional Copywriting By : admin 0 Comments

Are you a business owner or CEO, who still believes you have to maintain a strong, almost perfect image in the market place, in order to WIN approval of your customers? I don’t think that’s a good strategy at all — in fact, I think it’s a losing one! First of all, people are people. [...]

Continue Reading →

Copywriter’s Tip: How to ‘Attract’ New Customers, Instead of Browbeating Them.

Feb, Tue 21st, 2012 Posted in : BE the Change, Blogroll, Business Copywriting, Business Growth, Copy that Inspires, Emotional Copywriting, Uncategorized By : admin 0 Comments

Hello, It’s a Terrific Tuesday, and I’d like to talk about how we can ‘attract’ more business, customers or clients, instead of dragging them by the hair and forcing them to buy what we’re selling.  Or begging and pleading with them. Put another way:  How NOT to be a used car salesman. You know the [...]

Continue Reading →

A Copywriter’s View on Ben Franklin, the Writer

Jul, Wed 6th, 2011 Posted in : BE the Change, Business Copywriting, Business Growth, Copy that Inspires, Emotional Copywriting By : admin 0 Comments

The first things most of us think about when we hear the name, Benjamin Franklin, may be his crucial role in the colonies’ rebellion against Great Britian or his vital contribution as a member of the Continental Congress. Or as a senior member of the Constitutional Convention. But few probably associate Ben Franklin as a [...]

Continue Reading →

Copywriters are Really Mind Doctors

Jun, Tue 28th, 2011 Posted in : B2B Copywriting, Business Copywriting, Business Growth, Copy that Inspires, Copywriting: What it IS & Ain't, Email Marketing, Emotional Copywriting, Financial Copywriting, Internet Marketing, Online Salesletters, SEO Copywriting, Uncategorized, Web Copywriting By : admin 0 Comments

An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]

Continue Reading →

Do You Know Your Customers’ “WHY”?

Sep, Mon 7th, 2009 Posted in : BE the Change, Blogroll, Emotional Copywriting, Just Do The Right Thing, Keeping it Real By : admin 0 Comments

Take the time to find out what your customers’ “why” is … why they want what they want. What is important to them and why? That is the question.

Continue Reading →

Do Your Marketing Messages Really Connect with Your Customers, in a Way They Can Feel?

Aug, Wed 26th, 2009 Posted in : BE the Change, Business Growth, Copy that Inspires, Emotional Copywriting, Just Do The Right Thing, Keeping it Real By : admin 0 Comments

Are your marketing messages genuinely connecting with your customers, or prospects, in a way that shows you understand their challenges, during these hard, economic times?

Continue Reading →

A Copywriter’s Saturday

Aug, Sat 22nd, 2009 Posted in : BE the Change, Emotional Copywriting, Keeping it Real, Kill the Fear, Life's Little Ups & Downs By : admin 0 Comments

Life’s experiences make me a more empathetic person. Being empathetic, makes me better able to connect with people from the heart.

Continue Reading →

Effective Copywriting — Hyperbole or Just Emphatic Truths?

Jul, Fri 18th, 2008 Posted in : Copy that Inspires, Copywriting: What it IS & Ain't, Emotional Copywriting, Just Do The Right Thing, Marketing Kisses of Death By : admin 0 Comments

I recently read a post at Ryan Healy’s blog, which was talking about ‘hype’ in copy. Oh, just in case anyone reads this, who is unfamiliar with the use of the word, copy, I am referring to words … language that’s used to elicit a specific response from readers … namely to buy something! The [...]

Continue Reading →

A Copywriter’s Thoughts Today — July 14, 2008

Jul, Mon 14th, 2008 Posted in : Copy that Inspires, Emotional Copywriting By : admin 0 Comments

Oh my, where does the time go? I’m so embarrassed to say it’s been … what, about three weeks, since I blogged.  Oy vey, what will the ‘blog police’ have to say about my derelict behavior!    Aaahh, it’s OK because I really don’t have a following anyway.  In fact, it’s rare that I get comments [...]

Continue Reading →

Effective Copywriting Uses the KISS Principle

Jun, Tue 17th, 2008 Posted in : Business Growth, Copywriting: What it IS & Ain't, Emotional Copywriting By : admin 0 Comments

Have you ever read a marketing message, attempting to sell something … but it used stiff, proper language that only an English professor would appreciate? Most good copywriters know to use simple words and to talk to a prospect like we’d talk to a friend or to use ‘barstool conversation’ — the way you’d talk to [...]

Continue Reading →
12»

Carolyn Permentier

Follow Us!

Keep up to date with Carolyn as she bounces across the Web!

Follow Us on FacebookFollow Us on TwitterFollow Us on LinkedInFollow Us on E-mail

Testimonials

Carolyn, not only wrote the three most critical paragraphs for my web-site, but she was able to capture the essence of what I wanted the very first time. And we love it!

Sharon BrennanWhole Healthy Living
More Testimonials

Contact Carolyn Now!

Copywriter Extraordinaire!

202.494.2465

Email Carolyn Now!

Recent Posts

  • Copywriting That Exposes You as a Flawed Human Being Will Resonate with Your Readers
  • Can Too Much Happiness Make you a Financial Failure?
  • Customers for Life or Chasing Shiny Objects?
  • Beware of Internet Fraud!
  • Local Business Owners Must Bond With Local Customers

Recent Comments

  • Wedding photographer calgary on A Copywriter’s POV: Get Published & Get Noticed
  • Arthur Aubrey on A Copywriter’s Declaration of Independence!
  • admin on A Copywriter’s Declaration of Independence!
  • Vivi on A Copywriter’s Declaration of Independence!
  • admin on Copywriting Tips for Business Owners

Categories

  • Articles & Blogs
  • B2B Copywriting
  • BE the Change
  • Blogroll
  • Business Copywriting
  • Business Growth
  • Cloud Computing Copywriting
  • Copy that Inspires
  • Copywriting: What it IS & Ain't
  • Direct Mail Copywriting
  • Direct Response Copywriting
  • Email Marketing
  • Emotional Copywriting
  • Financial Copywriting
  • Google Stuff
  • Health & Fitness Copywriting
  • Health Care Copywriting
  • Internet Marketing
  • Just Do The Right Thing
  • Keeping it Real
  • Kill the Fear
  • Life's Little Ups & Downs
  • Marketing Kisses of Death
  • Nutrition Copywriting
  • Online Salesletters
  • Our Attention Deficit World
  • Personality Marketing
  • Realistic Expectations
  • SEO Copywriting
  • Uncategorized
  • Video Copywriting
  • Web Copywriting

Tags

4th-of-July Abraham Lincoln Add new tag Afghanistan-war B2B copywriting B2C copywriting business business-owners copywriter copywriters copywriting depression direct-mail-copywriting direct-response-copywriting Facebook freelance-copywriter Ghandi high-growth-investing income-investing Independence Independence-Day internet-marketing investing investments Iraq-war lead-gen lead-generation love Martin Luther King Memorial-Day mental illness optimized-content patriots politicians politics professional-copywriter search-engine-optimization SEO-copywriting slides social media social networking taxes veterans video-marketing web-marketing

LINKS

  • Privacy Policy
  • About
  • Services
  • Testimonials
  • Home
  • Video Copywriting

Site Design:

AyouBox

Copyright © Permentier & Associates, Inc.