A Copywriter’s View on Ben Franklin, the Writer
The first things most of us think about when we hear the name, Benjamin Franklin, may be his crucial role in the colonies’ rebellion against Great Britian or his vital contribution as a member of the Continental Congress. Or as a senior member of the Constitutional Convention. But few probably associate Ben Franklin as a [...]
Continue Reading →Copywriters are Really Mind Doctors
An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]
Continue Reading →Do You Know Your Customers’ “WHY”?
Take the time to find out what your customers’ “why” is … why they want what they want. What is important to them and why? That is the question.
Continue Reading →Do Your Marketing Messages Really Connect with Your Customers, in a Way They Can Feel?
Are your marketing messages genuinely connecting with your customers, or prospects, in a way that shows you understand their challenges, during these hard, economic times?
Continue Reading →A Copywriter’s Saturday
Life’s experiences make me a more empathetic person. Being empathetic, makes me better able to connect with people from the heart.
Continue Reading →Effective Copywriting — Hyperbole or Just Emphatic Truths?
I recently read a post at Ryan Healy’s blog, which was talking about ‘hype’ in copy. Oh, just in case anyone reads this, who is unfamiliar with the use of the word, copy, I am referring to words … language that’s used to elicit a specific response from readers … namely to buy something! The [...]
Continue Reading →A Copywriter’s Thoughts Today — July 14, 2008
Oh my, where does the time go? I’m so embarrassed to say it’s been … what, about three weeks, since I blogged. Oy vey, what will the ‘blog police’ have to say about my derelict behavior! Aaahh, it’s OK because I really don’t have a following anyway. In fact, it’s rare that I get comments [...]
Continue Reading →Effective Copywriting Uses the KISS Principle
Have you ever read a marketing message, attempting to sell something … but it used stiff, proper language that only an English professor would appreciate? Most good copywriters know to use simple words and to talk to a prospect like we’d talk to a friend or to use ‘barstool conversation’ — the way you’d talk to [...]
Continue Reading →Copywriting is “Thinking on Paper”
Copywriting has often been defined as “salesmanship in print.” This is easy to comprehend in the direct response world — crafting a sales message designed to persuade the reader to whip out his/her credit card, right now. But, as anyone knows, a good copywriter has to know how to think really well. Even if the [...]
Continue Reading →A Copywriter’s Thought: If You’re Afraid to Lose, You’ll Probably Never Win!
In my Daily Guru messages, here’s the one for today: EVERY FAILURE IS A STEP CLOSER TO SUCCESS People who try to do something and fail are infinitely better than those who try to do nothing and succeed. Experiencing failure is inevitable on your journey to be successful. Every defeat is merely an installment [...]
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