A Copywriter’s Question: How to Assess Your Email Marketing IQ?
Questions: Are you a business, with a web site? Do you sell a product or service on your web site? Do you have a mailing list that you’ve collected, from site visitors, who have opted-in to receive information from you from time to time? If you don’t have your own in-house list, have you rented [...]
Continue Reading →Is Social Media the Traffic-Generating Bonanza it’s all Cracked Up to Be? And do they BUY?
If you’re looking to build traffic, in order to increase conversions — will social media traffic really do that? I recently read an interesting article, by ETR’s Patrick Coffey, concluding that getting exposure on social media sites like, Digg, Stumbleupon, Reddit, Del.ico.us, Myspace and Facebook … Does NOT convert to paying customers. You may get [...]
Continue Reading →The Good, Better & Best in eMail Marketing
Which category does your email marketing effort fall into? Do you think you do a pretty good job, a good job or is your email marketing prowess the VERY best it can be? The Nov. ’07 issue of Direct Magazine, included a roundtable discussion among some ESPs (email service providers). The execs of Silverpop, Lyrsis, [...]
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