The Business of Marketing
No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny quick’ diets and exercise magic or automobiles — your business is [...]
Continue Reading →How is Internet Marketing Like a Beautiful Woman?
I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]
Continue Reading →Copywriters are Really Mind Doctors
An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]
Continue Reading →Copywriting Strategy: How to Get the BIG Fish to Bite?
As web site owners, are you still throwing out bait for the millions of little fish, hoping they’ll bite? For your lead generation efforts, are you still hoping and praying that a measely 1 – 2% (if that) of ALL the people in your list will eventually buy something from you? Online marketing is in [...]
Continue Reading →Copywriting Tips for Business Owners
The Kick Ass Copywriter Business owners are often told … “Hey, you don’t have to hire a professional copywriter to write for you. Just learn to do it yourself. It’s easy!” As one of those professional copywriters, my view is that it isn’t easy for someone who has not practiced, practiced, practiced! I think there’s data [...]
Continue Reading →Copywriting: Still Important in Recessionary Times?
In the June, 2008 issue of Direct Magazine, I read something pretty interesting about the way business is coping in the current recession. It’s no secret to anyone, except the Feds, that the U.S. is in a recession. The economy is slowing, consumers are spending less and (as the article points out) firms are deliberating more [...]
Continue Reading →A Copywriter’s View: Establish Preeiminence by Telling a Common Story
As a copywriter (translate marketer), one of the things I do is to present my clients and their products or services in the best light possible. Sometimes, I must confess, I have to look pretty hard to find anything genuinely distinguishing about them. It’s sometimes a challenge to isolate one or two things that can [...]
Continue Reading →A Copywriter’s Decision: To Fight or Just Let it Go!
I’m sure there have been times in your life when you had to decide whether something was worth the fight … or best to just let it go? In my personal and professional life, I’ve had many opportunities to watch this choice in action. For example, with my kids when they were little. It was well worth the fight [...]
Continue Reading →A Copywriter’s Model: Direct Marketing = Fast & Accurate Measurement of ROI
Are you still doing any kind of marketing that can’t be measured? If you are, I’d like to encourage you to stop it right now. As the widely-acclaimed Dan Kennedy says, you should ask this question of your agency or marketing guru, “How will we know how many dollars were derived from this media or [...]
Continue Reading →A Copywriter’s Question: How to Assess Your Email Marketing IQ?
Questions: Are you a business, with a web site? Do you sell a product or service on your web site? Do you have a mailing list that you’ve collected, from site visitors, who have opted-in to receive information from you from time to time? If you don’t have your own in-house list, have you rented [...]
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