Copywriting That Exposes You as a Flawed Human Being Will Resonate with Your Readers
Are you a business owner or CEO, who still believes you have to maintain a strong, almost perfect image in the market place, in order to WIN approval of your customers? I don’t think that’s a good strategy at all — in fact, I think it’s a losing one! First of all, people are people. [...]
Continue Reading →Local Business Owners Must Bond With Local Customers
Fellow marketer, Creating a bond between a local business and their local customers is a MUST. Otherwise, there’s no loyalty to do business with you over the same kind of business down the street. You must create a bond between you and your customers that keep them coming back again and again. And not only [...]
Continue Reading →Stop Following the Herd in Your Marketing!
Fellow marketers, Are you following the herd in your marketing? If you are, then you’re just one more dumb follower, instead of a ‘stand-out’ leader and innovator. If you’re like a lot of small businesses, you simply don’t have the money to stand out online. Like most everything, the Internet has become so crowded that [...]
Continue Reading →The Business of Marketing
No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny quick’ diets and exercise magic or automobiles — your business is [...]
Continue Reading →How is Internet Marketing Like a Beautiful Woman?
I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]
Continue Reading →Copywriting Strategy: How to Get the BIG Fish to Bite?
As web site owners, are you still throwing out bait for the millions of little fish, hoping they’ll bite? For your lead generation efforts, are you still hoping and praying that a measely 1 – 2% (if that) of ALL the people in your list will eventually buy something from you? Online marketing is in [...]
Continue Reading →Video Copywriting
Overwhelmed by the thought of writing copy for your videos? We not only write video copy, we also have partners to help you make the videos. Contact us to find out more. Are you worried about your hard-earned nest egg, shattering into a million little pieces that you’ll NEVER be able to put back together [...]
Continue Reading →Copywriting Tips for Business Owners
The Kick Ass Copywriter Business owners are often told … “Hey, you don’t have to hire a professional copywriter to write for you. Just learn to do it yourself. It’s easy!” As one of those professional copywriters, my view is that it isn’t easy for someone who has not practiced, practiced, practiced! I think there’s data [...]
Continue Reading →Copywriting to get a Direct Response!
Direct response copywriting is not a new concept. It’s been used for a very long time, starting with selling vitamins and other health products in direct mail. International Living started out with direct mail and even though they do a great job with online, emailed promotions … they still do direct mail. (Snail mail.) Many [...]
Continue Reading →A Copywriter’s Model: Direct Marketing = Fast & Accurate Measurement of ROI
Are you still doing any kind of marketing that can’t be measured? If you are, I’d like to encourage you to stop it right now. As the widely-acclaimed Dan Kennedy says, you should ask this question of your agency or marketing guru, “How will we know how many dollars were derived from this media or [...]
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