Copywriting: Still Important in Recessionary Times?
In the June, 2008 issue of Direct Magazine, I read something pretty interesting about the way business is coping in the current recession. It’s no secret to anyone, except the Feds, that the U.S. is in a recession. The economy is slowing, consumers are spending less and (as the article points out) firms are deliberating more [...]
Continue Reading →Copywriting is “Thinking on Paper”
Copywriting has often been defined as “salesmanship in print.” This is easy to comprehend in the direct response world — crafting a sales message designed to persuade the reader to whip out his/her credit card, right now. But, as anyone knows, a good copywriter has to know how to think really well. Even if the [...]
Continue Reading →A Copywriting Perspective: If it Don’t Bring in the Bucks, Don’t Do It!
Copywriting Explained … Finally!
Yes, it’s true. After all these years, I’m going to answer … “what is copywriting, anyway?” Of course, this is old news for most copywriters, but for others it may be revelatory! Copywriting is actually salesmanship in print (or online or broadcast). There you have it. Simple and profound, isn’t it? So, continuing with the above definition, [...]
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