A Copywriter’s Thought: Do You ‘Think’ Too Much in Your Marketing?
If you haven’t bought Eckart Tolle’s new book, “A New Earth,” you’re missing the most valuable piece of writing to come along for a long time. Mr. Tolle, and his new book, has turned into an “Oprah World-wide Webinar. It’s attracting millions of people around the world … live every Monday night. His other book, [...]
Continue Reading →A Copywriter’s View: How Does Depression Make Good Leaders?
I may have just discovered what’s wrong with our current president and others who have ‘failed to lead.’ They may have been too normal! A fascinating story in the WSJ on July 30, 2011 entitled “Depression in Command,” reveals extraordinary depressive traits in some of the most famous leaders in the world. Take Abraham Lincoln, [...]
Continue Reading →Does Your Internet Marketing Capture Hearts in our Hyper-Volatile Society?
Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers? I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read [...]
Continue Reading →A Copywriter’s View on the New HR 2411
Have you heard? Surely you got the memo … no? Oh that’s too bad because there was a new House bill (HR 2411) just introduced on July 6th, called “Reduce America’s Debt Now Act of 2011.” This catchy, patriotic, little phrase is designed to hoodwink the American people into thinking it is OUR responsibility to [...]
Continue Reading →A Copywriter’s View on Ben Franklin, the Writer
The first things most of us think about when we hear the name, Benjamin Franklin, may be his crucial role in the colonies’ rebellion against Great Britian or his vital contribution as a member of the Continental Congress. Or as a senior member of the Constitutional Convention. But few probably associate Ben Franklin as a [...]
Continue Reading →Copywriters are Really Mind Doctors
An effective copywriter has to understand the human psyche before she can craft sales and marketing messages that will elicit a desired response. Assuming either the copywriter, or another marketing guru, has pinpointed the perfect profile for the target audience … it is then the job of the copywriter to write to this person in [...]
Continue Reading →Do Your Marketing Messages Really Connect with Your Customers, in a Way They Can Feel?
Are your marketing messages genuinely connecting with your customers, or prospects, in a way that shows you understand their challenges, during these hard, economic times?
Continue Reading →Effective Copywriting — Hyperbole or Just Emphatic Truths?
I recently read a post at Ryan Healy’s blog, which was talking about ‘hype’ in copy. Oh, just in case anyone reads this, who is unfamiliar with the use of the word, copy, I am referring to words … language that’s used to elicit a specific response from readers … namely to buy something! The [...]
Continue Reading →A Copywriter’s Thoughts Today — July 14, 2008
Oh my, where does the time go? I’m so embarrassed to say it’s been … what, about three weeks, since I blogged. Oy vey, what will the ‘blog police’ have to say about my derelict behavior! Aaahh, it’s OK because I really don’t have a following anyway. In fact, it’s rare that I get comments [...]
Continue Reading →A Copywriter’s Question: What Can We Learn NOT to Do in Marketing, by What Washington Does?
In Clayton Makepeace’s blog today, he expertly points to how Washington politicians pretty much write their scripts, as they go along. Never mind whether it’s legitimate or has any real bearing on the facts, mind you … oh no, it’s not about that at all. As a very accomplished copywriter, Clayton used Washington’s political mess as a [...]
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