Copywriting Tips for Business Owners
The Kick Ass Copywriter Business owners are often told … “Hey, you don’t have to hire a professional copywriter to write for you. Just learn to do it yourself. It’s easy!” As one of those professional copywriters, my view is that it isn’t easy for someone who has not practiced, practiced, practiced! I think there’s data [...]
Continue Reading →Do Your Marketing Messages Really Connect with Your Customers, in a Way They Can Feel?
Are your marketing messages genuinely connecting with your customers, or prospects, in a way that shows you understand their challenges, during these hard, economic times?
Continue Reading →A Copywriter’s POV: Get Published & Get Noticed
Hello, Are you a business owner, with a web site — but haven’t been published, yet? Well, I don’t want to chastise you, but you must do it! Why? Well there are lots of reasons, and I’ll list some of them. 7 Reasons You Want to Get Published … 1. Get noticed. 2. Establish yourself as an [...]
Continue Reading →A Copywriter’s View: No Guts, No Glory!
I’m sure most everyone has heard the saying, “No guts, no glory,” right? Well, just to be clear about my interpretation, so I can talk about it … it means this to me: If you don’t risk, you don’t achieve. In marketing, as in life, most business owners choose to ‘play it safe.’ The idea [...]
Continue Reading →A Copywriter’s POV: Are You Using WOM Marketing?
Q: Who are the best customers? A: Referrals. Q: What’s the best form of marketing? A: Word of Mouth. (WOM) So, if everybody knows referrals make the best customers and the way to get referrals is thru WOM marketing — what are you doing to generate more WOM? Have you considered what you can do for [...]
Continue Reading →Effective Copywriting Uses the KISS Principle
Have you ever read a marketing message, attempting to sell something … but it used stiff, proper language that only an English professor would appreciate? Most good copywriters know to use simple words and to talk to a prospect like we’d talk to a friend or to use ‘barstool conversation’ — the way you’d talk to [...]
Continue Reading →Copywriting: Still Important in Recessionary Times?
In the June, 2008 issue of Direct Magazine, I read something pretty interesting about the way business is coping in the current recession. It’s no secret to anyone, except the Feds, that the U.S. is in a recession. The economy is slowing, consumers are spending less and (as the article points out) firms are deliberating more [...]
Continue Reading →Copywriting is “Thinking on Paper”
Copywriting has often been defined as “salesmanship in print.” This is easy to comprehend in the direct response world — crafting a sales message designed to persuade the reader to whip out his/her credit card, right now. But, as anyone knows, a good copywriter has to know how to think really well. Even if the [...]
Continue Reading →Mind Viruses: Are You Infected?
I’ve just listened to and read something amazing … and I want to share it with you! You’ll see a great video, with the ‘bad ass’ guy, from the movie, “The Matrix.” He’ll be talking about some scarry stuff, like the next Influenza Pandemic that most experts agree will happen. We’re unprepared. There is no vaccine [...]
Continue Reading →A Copywriter’s View: Establish Preeiminence by Telling a Common Story
As a copywriter (translate marketer), one of the things I do is to present my clients and their products or services in the best light possible. Sometimes, I must confess, I have to look pretty hard to find anything genuinely distinguishing about them. It’s sometimes a challenge to isolate one or two things that can [...]
Continue Reading →