Do You Know Your Customers’ “WHY”?
Take the time to find out what your customers’ “why” is … why they want what they want. What is important to them and why? That is the question.
Continue Reading →Do Your Marketing Messages Really Connect with Your Customers, in a Way They Can Feel?
Are your marketing messages genuinely connecting with your customers, or prospects, in a way that shows you understand their challenges, during these hard, economic times?
Continue Reading →A Copywriter’s Saturday
Life’s experiences make me a more empathetic person. Being empathetic, makes me better able to connect with people from the heart.
Continue Reading →A Copywriter’s POV: Are You Using WOM Marketing?
Q: Who are the best customers? A: Referrals. Q: What’s the best form of marketing? A: Word of Mouth. (WOM) So, if everybody knows referrals make the best customers and the way to get referrals is thru WOM marketing — what are you doing to generate more WOM? Have you considered what you can do for [...]
Continue Reading →This Copywriter’s POV: Today’s the Time to Stand Up for Right
Did you see the deplorable ‘presidential’ debate on ABC last week? Have you seen the fallout? Maybe you don’t think ABC’s Charles Gibson and George Stephanopoulos acted more like lame ducks than respected TV news journalists … but I found it deplorable! With our nation in dire need of new leadership, due to the mess our current illustrous leaders [...]
Continue Reading →A Copywriter’s Question: What Can We Learn NOT to Do in Marketing, by What Washington Does?
In Clayton Makepeace’s blog today, he expertly points to how Washington politicians pretty much write their scripts, as they go along. Never mind whether it’s legitimate or has any real bearing on the facts, mind you … oh no, it’s not about that at all. As a very accomplished copywriter, Clayton used Washington’s political mess as a [...]
Continue Reading →A Copywriter’s Thought: Aren’t All Successful People Service Providers?
Here’s another motivational message from the Daily Guru, which I think is applicable to our business, as well as personal lives … LEADERSHIP IS ACTION NOT POSITION All successful people became successful because they gave some talent or ability in the service of others. You can contribute in some way to others, no matter [...]
Continue Reading →A Day for Love … A Copywriter’s Perspective on Applying Love’s Principles in Business
Do you believe in Luv? Most of us, at some point or another, believe in parental love. If you’ve been a parent, you know what I mean, right? A very large portion of us, at one time or another, have believed in romantic love. Otherwise, there wouldn’t be parental love. Especially today … people all [...]
Continue Reading →My Copywriting Dream on MLK Day
I have a dream on this memorial day, honoring Dr. Martin Luther King, Jr. I SEE the world as ONE also. I believe the world will show up, according to the way we view it! If I believe in hate, or if I live with hate in my heart … that’s exactly what I will [...]
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