If you haven’t bought Eckart Tolle’s new book, “A New Earth,” you’re missing the most valuable piece of writing to come along for a long time.
Mr. Tolle, and his new book, has turned into an “Oprah World-wide Webinar. It’s attracting millions of people around the world … live every Monday night.
His other book, “The Power of Now,” was a New York Times Best Seller.
To fully understand where I’m coming from, you’ll need to consume the book, like a ravenous lamb. It IS life-altering. It embodies the highest truth available to us all.
That truth is that we already ARE that which we seek. There really is nowhere to go outside ourselves to find it. That “it” is the truth of our own identity.
It is found, without seeking. It’s as near to us as our next breath. It is beyond thought. In fact, the very act of thinking is what separates us from a direct experience with this IT.
He expresses thoughts or the mind as many spiritual teachers have done, throughout the ages, as EGO.
For today, to attempt to focus on a take-away-lesson to be applied to our business lives and, more specifically, to our marketing, here’s the question …
Do you think too much about your marketing, instead of ‘allowing’ the way to just bubble up for you?
That bubbling up is the inspiration or direction that comes from a much deeper, more dependable place (awareness/consciousness) than from thought. (mind)
This may sound quite contrary to many people, but I know many others will ‘get it.’
Many others are getting it around the world. And, to the extent to which we use this amazing principal in our marketing efforts, the efforting will actually disappear.
What do I mean by that?
I mean there is a higher/deeper intelligence available to us, when we get out of our own way … out of our egoic minds.
Being in a state of ‘no-mind,’ one can tap into (connect) an intelligence that is running the show. We, also, are that same intelligence; but rarely recognize it.
As you can imagine, when you are able to access infinite intelligence, it’s no longer you (ego’s idea of you), but the information is coming from a very BIG source, through you.
It doesn’t matter whether you call it Source, God, Atma, Alla, Jehovah, The All That Is, Divine Energy, Infinite Intelligence, etc. It’s all the same.
It is beyond thought. It’s just the “Is-ness.”
I’m suggesting to you today that each of us is able to tap into this intelligence, but without the vehicle of thought. In fact, you can’t get there from here! (Using thought.) :)
OK, you may be saying, “How do I do that and what does it give me?”
Good questions.
The simple answers are:
1. How do I do this? You do it thru by-passing the mind/thought and by being awake, aware and open to the answers from the depths of your being.
2. What does it give me? It gives you answers that your mind could not find. They’re dependable, because they come from the unfiltered, direct repository of truth.
Because this repository of truth is the same for everyone, you don’t have to wonder if you can trust it or not.
Assuming, of course, that your business actually does provide a beneficial product or service, then you need only to genuinely and authentically ASK to know what it is, exactly, that your prospective customers want from a product or service like yours.
This is like tapping into an inner gold mine of revelation. The long-awaited gems are right there for the taking/embracing. They aren’t even outside of you … they’re right there, inside your very being.
The answers to your marketing questions are ever-present … hiding in plain sight, when you know where to look.
Ask your inner guidance this question: What do I really need to know, do or be for my customers to respond to me?
EXPECT the answers. And they will come.
Don’t force the answers. Don’t think and logically predict the answers because the mind is too slow, too dense, too filtered to ‘get it.’
If this doesn’t make sense to you, don’t feel bad. It’s a little esoteric to some, but becoming more mainstream as a result of those like Eckhart Tolle and his forerunners, like Jesus, Buddah, et al.
Said another way, don’t force-feed your prospects or customers what you ‘think’ they want or need. Connect with them, genuinely, and sense what they want/need.
May I humbly suggest that if you’re open to knowing more about how to be one of the quiet leaders in this “forward-non-thinking marketing mode” … find a marketing person, who is practicing these concepts in his/her everyday life-work.
Marketing, advertising and the copywriting that gives it a voice has always strived to touch the heart-strings of the people they seek to sell to.
But from my marketing/copywriting experience, there’s always a hint, if not a heavy handed, mind-manipulation. This has never sat right with me and still doesn’t to this day, even though I’ve fallen prey to it as well.
In light of higher truths of who we are … that being the same as everyone else … I feel there is a higher ground presenting itself that we, as marketers, can embrace.
Higher Octave Marketing … are you open to operating from a higher, more conscious and all-embracing state of being in your personal, business and marketing lives?
I sense this is the time for business, as well as personal lives, to transform and transcend mind-based (egoic) behavior.
Will you join that leadership? (See Co-Conspirators, a mastermind group.)
Will you grow your business, by feeding your customers what they genuinely want & need – rather than trying to convince them they want something just because you have it to sell? Just do the right thing for the benefit of your customers.
Will you vow to discover their real wants/needs from the inside out, (their perspective)rather than from your mind-focused, external place?
If, indeed, we’re all ONE … then, doing bad things to each other actually hurts the perpetrator of harm as well as the harmed. We’re all familiar with the old refrain, “what goes around comes around.” It’s true.
For enlightened business, marketing and copywriting, let us all commit to a Higher Octave, in our dealings with self and other?
Yours in higher octave marketing,
Carolyn
The KickAss Copywriter
http://www.kickasscopywriter.com
