A Copywriter’s Thought: Do You ‘Think’ Too Much in Your Marketing?
If you haven’t bought Eckart Tolle’s new book, “A New Earth,” you’re missing the most valuable piece of writing to come along for a long time. Mr. Tolle, and his new book, has turned into an “Oprah World-wide Webinar. It’s attracting millions of people around the world … live every Monday night. His other book, [...]
Continue Reading →A Copywriter’s View: How Does Depression Make Good Leaders?
I may have just discovered what’s wrong with our current president and others who have ‘failed to lead.’ They may have been too normal! A fascinating story in the WSJ on July 30, 2011 entitled “Depression in Command,” reveals extraordinary depressive traits in some of the most famous leaders in the world. Take Abraham Lincoln, [...]
Continue Reading →A Copywriter’s View on the New HR 2411
Have you heard? Surely you got the memo … no? Oh that’s too bad because there was a new House bill (HR 2411) just introduced on July 6th, called “Reduce America’s Debt Now Act of 2011.” This catchy, patriotic, little phrase is designed to hoodwink the American people into thinking it is OUR responsibility to [...]
Continue Reading →A Copywriter’s View on Ben Franklin, the Writer
The first things most of us think about when we hear the name, Benjamin Franklin, may be his crucial role in the colonies’ rebellion against Great Britian or his vital contribution as a member of the Continental Congress. Or as a senior member of the Constitutional Convention. But few probably associate Ben Franklin as a [...]
Continue Reading →Memorial Day Tribute & Reflections
Today’s a good time to reflect. First, I know I speak for every American, as I express a sincere gratitude for the bravery and dedication of our military’s men and women. For the living and for those who have fallen, we honor you today! (Just saying that sounds so shallow, I know.) Like millions of my fellow [...]
Continue Reading →Do You Know Your Customers’ “WHY”?
Take the time to find out what your customers’ “why” is … why they want what they want. What is important to them and why? That is the question.
Continue Reading →Do Your Marketing Messages Really Connect with Your Customers, in a Way They Can Feel?
Are your marketing messages genuinely connecting with your customers, or prospects, in a way that shows you understand their challenges, during these hard, economic times?
Continue Reading →A Copywriter’s Saturday
Life’s experiences make me a more empathetic person. Being empathetic, makes me better able to connect with people from the heart.
Continue Reading →A Copywriter’s POV: Are You Using WOM Marketing?
Q: Who are the best customers? A: Referrals. Q: What’s the best form of marketing? A: Word of Mouth. (WOM) So, if everybody knows referrals make the best customers and the way to get referrals is thru WOM marketing — what are you doing to generate more WOM? Have you considered what you can do for [...]
Continue Reading →This Copywriter’s POV: Today’s the Time to Stand Up for Right
Did you see the deplorable ‘presidential’ debate on ABC last week? Have you seen the fallout? Maybe you don’t think ABC’s Charles Gibson and George Stephanopoulos acted more like lame ducks than respected TV news journalists … but I found it deplorable! With our nation in dire need of new leadership, due to the mess our current illustrous leaders [...]
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