My Copywriting Dream on MLK Day
I have a dream on this memorial day, honoring Dr. Martin Luther King, Jr. I SEE the world as ONE also. I believe the world will show up, according to the way we view it! If I believe in hate, or if I live with hate in my heart … that’s exactly what I will [...]
Continue Reading →My Valiant Efforts to Keep Professional Copywriting Real!
Admittedly, I’m having a difficult time deciding what I want to write about here on my professional blog! Get it right and people will read it and love it. Get it wrong, and they’ll hate it and speak ‘evil’ about it … and me. What’s a girl to do? I’m a copywriter, so why not [...]
Continue Reading →Professional Copywriters Don’t Walk on Water: Do You Suffer From “Unrealistic Expectations” for Your Internet Marketing Efforts?
Most of my clients are savvy enough to know that effective Internet marketing requires a lot of misses, before they get a hit. But once in a while, I run into someone who doesn’t understand that copywriters can’t promise a ‘home run’ every, single time. (I usually gracefully decline these folks.) Look at even the [...]
Continue Reading →Twas Two Days Before a Copywriter’s Christmas
It’s Sunday — two days before the blessed event, when everyone in Christian-dom celebrates Jesus’ birth. I’ve never read anything that proved when Jesus was born, but somehow I guess the scholars have concluded it’s true. This is a rather peculiar time of year for me, as I claim neither Christianity, Judaism, Buddhism, Muslim-ism or [...]
Continue Reading →What Can Business Owners, Including Copywriting Services, Learn From the Current Mortgage Debacle?
It’s all over the news. Every day we hear about more scams, frauds, lies and law suits. Like the class action law suit, the second one this year, against Wachovia. MortgageDaily.com had this to say about Wachovia today: “The Charlotte, N.C.-based company and two subsidiaries are being sued under the Truth in Lending [...]
Continue Reading →What’s the BIG Reason That Prompts Customers to Buy From YOU, Instead of Joe Schmo?
With a plethora of products and services just like yours, why should someone buy from you, instead of one of your many fine competitors? Is it because your products are that superior? Probably not, because most products (and services) have to perform the way they’re supposed to … or the companies are out of business [...]
Continue Reading →Did Turkey Day Throw You Off Kilter, Too?
I’ve been so off kilter, since Thanksgiving! Do you think it’s a legitimate excuse for us bloggers to neglect our own blogs because a holiday interfered with our sacred schedule? I see some gracious nods in agreement out there, but I also hear my all too familiar responsible voice saying, “The answer is simple. You’re just lazy.” [...]
Continue Reading →Are You Wasting Valuable Real Estate?
I simply don’t understand what kind of ‘expert’ some companies hire to write their ads for them! Whatever vehicle you’re using to market your product or service … make it SELL something. In today’s “attention-deficit” world, where people are bombarded with marketing messages, yours better grab their attention FAST … and keep it until they [...]
Continue Reading →The Good, Better & Best in eMail Marketing
Which category does your email marketing effort fall into? Do you think you do a pretty good job, a good job or is your email marketing prowess the VERY best it can be? The Nov. ’07 issue of Direct Magazine, included a roundtable discussion among some ESPs (email service providers). The execs of Silverpop, Lyrsis, [...]
Continue Reading →Emotional Copywriting VS Logical Copywriting
It’s an ongoing question in the minds of some clients, even though it’s so obvious to we copywriters … “Is it better to sell something, with an emotional hook or a logical one?” Hummm … There has been so much research done on this subject and every great copywriter I know of understands that emotion [...]
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