Copywriter’s Tip: How to ‘Attract’ New Customers, Instead of Browbeating Them.
Hello, It’s a Terrific Tuesday, and I’d like to talk about how we can ‘attract’ more business, customers or clients, instead of dragging them by the hair and forcing them to buy what we’re selling. Or begging and pleading with them. Put another way: How NOT to be a used car salesman. You know the [...]
Continue Reading →Stop Following the Herd in Your Marketing!
Fellow marketers, Are you following the herd in your marketing? If you are, then you’re just one more dumb follower, instead of a ‘stand-out’ leader and innovator. If you’re like a lot of small businesses, you simply don’t have the money to stand out online. Like most everything, the Internet has become so crowded that [...]
Continue Reading →A Copywriter’s Happy Valentine’s Day Wish!
Valentine’s Day is a lovely day to me. It’s a day to remember the ones we love and, hopefully, to let them know. Girls and women, of course, want to receive something lovely and tangible on V-Day. For me, forget the candy, and send flowers and take me to dinner. I also feel another [...]
Continue Reading →The Business of Marketing
No matter what business you’re in, you’re really in the business of marketing. If your business depends on the acquisition of customers and the continued service to existing customers … your business is marketing! It doesn’t matter if you sell chiropractic services, ‘get skinny quick’ diets and exercise magic or automobiles — your business is [...]
Continue Reading →A Copywriter’s Thought: Do You ‘Think’ Too Much in Your Marketing?
If you haven’t bought Eckart Tolle’s new book, “A New Earth,” you’re missing the most valuable piece of writing to come along for a long time. Mr. Tolle, and his new book, has turned into an “Oprah World-wide Webinar. It’s attracting millions of people around the world … live every Monday night. His other book, [...]
Continue Reading →How is Internet Marketing Like a Beautiful Woman?
I was just thinking how much Internet Marketing (IM) is like a beautiful woman. Maybe it’s a reach, but it popped in my head, so I’ll explore it. If you’ve done much by way of Internet Marketing … employing efforts to get eyeballs to your site … then I bet you’ve experienced some ways that [...]
Continue Reading →A Copywriter’s View: How Does Depression Make Good Leaders?
I may have just discovered what’s wrong with our current president and others who have ‘failed to lead.’ They may have been too normal! A fascinating story in the WSJ on July 30, 2011 entitled “Depression in Command,” reveals extraordinary depressive traits in some of the most famous leaders in the world. Take Abraham Lincoln, [...]
Continue Reading →Does Your Internet Marketing Capture Hearts in our Hyper-Volatile Society?
Are you finding it more and more difficult to cut through the clutter and write in a way that will capture our ‘instant-gratification-seeking’ searchers? I think advances in technology, including the complexity of the Internet, has produced a hyper-volatile society that’s only willing to spend maybe a few seconds on your web site to read [...]
Continue Reading →A Web Copywriter’s View on Social Media?
The KickAss Copywriter Social Media is all the rage … but don’t become like Representative Anthony Weiner! Posting nude or lewd pictures or saying certain things to certain people could easily come back to bite you in the butt! Did you hear about the newest Facebook facial-recognition technology? According to a recent article in PC [...]
Continue Reading →How to Work with a Good Copywriter to Maximize Profits
You have a BIG project to get done, and you need a good copywriter, with a track record of writing copy that SELLS. You finally find her, but you don’t really know how to ensure you get the best job for the money. You’re not sure how to even relate to a copywriter. How does [...]
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