A Day for Love … A Copywriter’s Perspective on Applying Love’s Principles in Business

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Do you believe in Luv?

Most of us, at some point or another, believe in parental love.  If you’ve been a parent, you know what I mean, right?

A very large portion of us, at one time or another, have believed in romantic love.  Otherwise, there wouldn’t be parental love.    

Especially today … people all over America are celebrating with flowers, jewelry, cards and candy.  Some will be taking their sweeties out for dinner tonight, too.  Yum.

Today, then, like folks everywhere, I’d like to celebrate and honor LOVE!

Isn’t it a wonderful thing?  When we have it, all is right with our world.  And, if we don’t have love, but have everything else good in the world … all that isn’t enough, is it?

They say that little babies will die, without human touch.  Assuming that’s true, we must accept that we’re hard-wired to require love and affection from another human being.

What does all this have to do with copywriting and marketing your business, you ask?

I believe that everyone in business, as in life, has the opportunity to evolve into ‘higher love.’

You and I have a phenomenal opportunity to SEE our clients and customers as our brothers and sisters in the ONE human family – and to love in the form of acceptance and understanding.

I believe all of us, business owners, CEOs, marketing managers, copywriters, web designers, SEO companies … all of us have an obligation in our business lives … to always, always do the right thing toward those we work with and serve.

I talk about this in my Co-Conspirators Mastermind work. I do mastermind sessions, with some of my clients, within the framework of  ‘being that’ which we want to attract.

Perhaps you’re familiar with the quote from Ghandi …

 “Be the change you want to see in the world.”

So, in order to operate from a higher, more enlightened or awakened place … we all need to communicate and treat each other, and the customers we serve, with dignity and utmost respect.

I read my daily message from TheDailyGuru.com and today’s was, of course, on love.  Here’s what it said:

LIFE IN ABUNDANCE COMES ONLY THROUGH GREAT LOVE
 
There is no force more potent than love.  Take away love and your world is a tomb. Your life echoes emptiness without love.

With it, your life will vibrate with warmth and meaning.
Even during hardship, love will shine through.

As you look back upon the events in your life you will find the moments that stand out, the moments when you have really lived, are the moments when you have done things in a spirit of love.

If you have it, you don’t need to have anything else, and if you don’t have it, it doesn’t matter what else you have.

Therefore, search for love.

Once you have learned to love, you will have learned to live.

Love is the most important ingredient to your success.

The end …
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