A Copywriter’s Thoughts Today — July 14, 2008

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Oh my, where does the time go?

I’m so embarrassed to say it’s been … what, about three weeks, since I blogged.  Oy vey, what will the ‘blog police’ have to say about my derelict behavior!   

Aaahh, it’s OK because I really don’t have a following anyway.  In fact, it’s rare that I get comments on this thing.    

Sometimes, I must admit, I wonder why I’m doing this at all!  If no one’s listening and no one’s commenting — what’s the use? 

It’s not like I don’t have better things to do … like write for clients, who are paying me, for instance.

I am pinging at pingoat.com and going to livewire.com to make sure the social media hear about me.  I’m sure there’s much more I could/should be doing, time permitting. 

Maybe my heart’s just not in it.  Admittedly, I don’t seem to have a lot to say about copywriting that’s not already being said over and over, adnauseam.

To me, each situation calls for a unique approach, instead of simply copying from what many copywriters use — their ‘swipe file’ — samples of various work from other writers that worked (supposedly) for a given type of product or service.

I’ve been writing copy, along with the ’smart thinking’ that goes with it, for a long time.  And to me, these are:

7 Traits of a Good Copywriter:

1.  Understand the human condition.

2.  Know how to tap into human emotions.

3.  Know how to communicate in a heart-felt way.

4.  Really care.

5.  Study the product and know how it will genuinely benefit customers.

6.  Prove the product and the company are real and that the company cares about their customers, by offering high quality — backed by a real guarantee.

7.  Know how to sell.  Know how to close. 

 What more is there to say about copywriting?  It’s ‘thinking on paper,’ like Jay Abraham says.  Or, it’s ‘salesmanship in print,’ a phrase, I think, Dan Kennedy coined.

So, what else am I thinking today?

Have you seen the T. Boone Pickens’ web site? 

http://www.pickensplan.com

You must go see it.  Here’s one of the biggest oil moguls on the planet, advocating alternative energy!  Now, that sounds pretty genuine to me.  I’ll look into it closer and see what I can see.  (Hope it’s real.)

I have more than a passing interest in alternative energy, as I think everyone who’s breathing should have.  Otherwise, the breaths we take may not be worth it before too long.

I think finding alternative energy sources and using them is a planetary imperative.  Yeah, it’s that serious. 

OK, two thoughts for today … that’s enough, methinks.  For copywriting services, find someone who knows the 7 points above.

And for alternative energy ideas, check out T. Boone Pickens.

Salut,

Carolyn

http://www.kickasscopywriter.com