A Copywriter’s Thought: If You’re Afraid to Lose, You’ll Probably Never Win!
In my Daily Guru messages, here’s the one for today:
EVERY FAILURE IS A STEP CLOSER TO SUCCESS
People who try to do something and fail are infinitely
better than those who try to do nothing and succeed.
Experiencing failure is inevitable on your journey to
be successful.
Every defeat is merely an installment to victory.
You’ll find that the number of times you succeed is
in direct proportion to the number of times you fail
and keep trying.
You won’t be judged by the number of times you fail,
but by the number of times you succeed.
Failure is nothing but education, nothing but the first
step to something better.
You can’t be a winner and be afraid to lose.
END
I was struck by how ‘right on’ this feels to me. Both
in my personal and business life … how can I learn, except
by doing?
I think it’s true to say that I can’t be a winner and be
afraid to lose. Trial and error is the best teacher.
I always think of Thomas Edison and how many times he failed,
before he finally invented the light bulb. Yet, no one remembers
him for the failures, but just his great accomplishment.
Imagine what might have happened, if he had given up?
And then, there’s Thomas Jefferson: “Never give in, never give
in, never give in.”
In your marketing, are you afraid of failure? Or do you try one
thing after another, until you find something that really works?
The market is fickle at best. The economy is in the pits and the
political machine is all clogged up, with lies & deceit.
So, what are you doing to make sure your message is believable?
Now, more than ever, marketing has to make sense. Whether your
market is B2B or B2C, your message had better be in-synch with
your market’s real needs. (And rank low on the B.S. meter.)
From your web site copy to your email campaigns to your articles
and press releases … you must consider your readers’ state of mind, if you want to have a chance at reaching them.
And be real!
Tight money, shaky economy = tight, honest message and sensible
offer.
Choose a copywriter, who understands your audience’s wants, needs and state of mind. And knows how to connect with them on a deeper, emotional level … and will pass the B.S. test.
When anyone feels heard and understood, they’re more likely to listen to what you have to offer. Assuming it’s legit.
Go ahead, try it. Be different. Be willing to test. Be real.
http://www.kickasscopywriter.com
