A Copywriter’s Thought: Do You ‘Think’ Too Much in Your Marketing?
If you haven’t bought Eckart Tolle’s new book, “A New Earth,” you’re missing the most valuable piece of writing to come along for a long time.
Mr. Tolle, and his new book, has turned into an “Oprah World-wide Webinar. It’s attracting millions of people around the world … live every Monday night.
His other book, “The Power of Now,” was a New York Times Best Seller.
To fully understand where I’m coming from, you’ll need to consume the book, like a ravenous lamb. It IS life-altering. It embodies the highest truth available to us all.
That truth is that we already ARE that which we seek. There really is nowhere to go outside ourselves to find it. That “it” is the truth of our own identity.
It is found, without seeking. It’s as near to us as our next breath. It is beyond thought. In fact, the very act of thinking is what separates us from a direct experience with this IT.
He expresses thoughts or the mind as many spiritual teachers have done, throughout the ages, as EGO.
For today, to attempt to focus on a take-away-lesson to be applied to our business lives and, more specifically, to our marketing, here’s the question …
Do you think too much about your marketing, instead of ‘allowing’ the way to just bubble up for you?
That bubbling up is the inspiration or direction that comes from a much deeper, more dependable place (awareness/consciousness) than from thought. (mind)
This may sound quite contrary to many people, but I know many others will ‘get it.’
Many others are getting it around the world. And, to the extent to which we use this amazing principal in our marketing efforts, the efforting will actually disappear.
What do I mean by that?
I mean there is a higher/deeper intelligence available to us, when we get out of our own way … out of our egoic minds.
Being in a state of ‘no-mind,’ one can tap into (connect) an intelligence that is running the show. We, also, are that same intelligence; but rarely recognize it.
As you can imagine, when you are able to access infinite intelligence, it’s no longer you (ego’s idea of you), but the information is coming from a very BIG source, through you.
It doesn’t matter whether you call it Source, God, Atma, Alla, Jehovah, The All That Is, Divine Energy, Infinite Intelligence, etc. It’s all the same.
It is beyond thought. It’s just the “Is-ness.”
I’m suggesting to you today that each of us is able to tap into this intelligence, but without the vehicle of thought. In fact, you can’t get there from here! (Using thought.) :)
OK, you may be saying, “How do I do that and what does it give me?”
Good questions.
The simple answers are:
1. How do I do this? You do it thru by-passing the mind/thought and by being awake, aware and open to the answers from the depths of your being.
2. What does it give me? It gives you answers that your mind could not find. They’re dependable, because they come from the unfiltered, direct repository of truth.
Because this repository of truth is the same for everyone, you don’t have to wonder if you can trust it or not.
Assuming, of course, that your business actually does provide a beneficial product or service, then you need only to genuinely and authentically ASK to know what it is, exactly, that your prospective customers want from a product or service like yours.
This is like tapping into an inner gold mine of revelation. The long-awaited gems are right there for the taking/embracing. They aren’t even outside of you … they’re right there, inside your very being.
The answers to your marketing questions are ever-present … hiding in plain sight, when you know where to look.
Ask your inner guidance this question: What do I really need to know, do or be for my customers to respond to me?
EXPECT the answers. And they will come.
Don’t force the answers. Don’t think and logically predict the answers because the mind is too slow, too dense, too filtered to ‘get it.’
If this doesn’t make sense to you, don’t feel bad. It’s a little esoteric to some, but becoming more mainstream as a result of those like Eckhart Tolle and his forerunners, like Jesus, Buddah, et al.
Said another way, don’t force-feed your prospects or customers what you ‘think’ they want or need. Connect with them, genuinely, and sense what they want/need.
May I humbly suggest that if you’re open to knowing more about how to be one of the quiet leaders in this “forward-non-thinking marketing mode” … find a marketing person, who is practicing these concepts in his/her everyday life-work.
Marketing, advertising and the copywriting that gives it a voice has always strived to touch the heart-strings of the people they seek to sell to.
But from my marketing/copywriting experience, there’s always a hint, if not a heavy handed, mind-manipulation. This has never sat right with me and still doesn’t to this day, even though I’ve fallen prey to it as well.
In light of higher truths of who we are … that being the same as everyone else … I feel there is a higher ground presenting itself that we, as marketers, can embrace.
Higher Octave Marketing … are you open to operating from a higher, more conscious and all-embracing state of being in your personal, business and marketing lives?
I sense this is the time for business, as well as personal lives, to transform and transcend mind-based (egoic) behavior.
Will you join that leadership? (See Co-Conspirators, a mastermind group.)
Will you grow your business, by feeding your customers what they genuinely want & need – rather than trying to convince them they want something just because you have it to sell? Just do the right thing for the benefit of your customers.
Will you vow to discover their real wants/needs from the inside out, (their perspective)rather than from your mind-focused, external place?
If, indeed, we’re all ONE … then, doing bad things to each other actually hurts the perpetrator of harm as well as the harmed. We’re all familiar with the old refrain, “what goes around comes around.” It’s true.
For enlightened business, marketing and copywriting, let us all commit to a Higher Octave, in our dealings with self and other?
Yours in higher octave marketing,
Carolyn
The KickAss Copywriter
http://www.kickasscopywriter.com
April 24th, 2008 at 11:42 am
Carolyn - I’m a big believer in the power of asking questions. Whenever I face a particular marketing challenge, I like to ask myself, “How can I ____?” Then I just see what answers I come up with.
But while I agree with you on the practice of asking questions, I disagree with the idea that “we are the truth we seek.”
At the root of most New Age teaching (like Eckhart Tolle’s) is a primary belief that man is god and/or that man has the ability to shape his future.
I believe God is God, not man.
I also believe God’s name is important. His name is found in the Bible. It is YHWH/Jesus.
To say the name of God doesn’t matter is a bit misleading. The person of Jesus is quite different than, say, the concept behind the Greek goddess Athena or the Greek god Pan.
To say all gods are one and all the same is not true. And to say man is god is not true either, although that is what’s popular in today’s humanistic “spirituality.”
“Let the name of God be blessed from age to age, for wisdom and power belong to Him.” (Daniel 2:20)
April 28th, 2008 at 8:28 am
Ryan,
You DID post!
Well, at least you agree about asking questions!
I absolutely respect whatever ‘truth’ you hold. But,
I can’t ascribe to your proof … that being the Bible.
I don’t accept that as proof, myself. And there are
millions of people who don’t either.
Now, to talk about what you ‘believe,’ is a completely
different story. Your beliefs (mental constructs) are
yours for the thinking.
I just get that we all are one … the same essence. The
same life force.
And, I also feel that any dogma or doctrine that divides
cannot unite.
Taken to the farthest extent, the silly notion that “my idea of
God is better than your idea of God,” leads to killing.
Throughout the ages and continuing through today, these divisive
belief systems continue to discriminate, maim or kill … all in the
name of God, Allah, Jehovah, Jesus or whomever.
I think it’s madness. You think it’s truth. OK.
I really don’t care what anyone’s beliefs are. But I do care
deeply about the actions that result from those beliefs, under
various circumstances.
Let us all seek to find the common denominator between
ourselves and each other … we’re all part of Life!
I think we all can respect and honor Life.
Carolyn
April 28th, 2008 at 9:57 am
Yep, I did post!
The truth is often divisive, but it doesn’t have to lead to killing.
Religious zealots often kill in the name of their god. I don’t agree with this at all.
For instance, during certain periods of history, people killed in the name of Jesus. That’s called hypocrisy.
Clearly, those people were misguided in their beliefs.
I think it all boils down to loving God and loving people. It doesn’t get any simpler than that.
April 30th, 2008 at 9:55 am
Hey Ryan,
Nice to see you again!
You say, “The truth is often divisive, but it doesn’t have to lead to
killing.”
See, I don’t get that truth can be divisive. I, personally, sense that the ultimate truth is not about some mental constructs — a set of beliefs ‘about’ God.
Truth just IS, I sense. It’s the constant in an ever-changing world. The
life force that allows it all to spin around! (God? Goddess? All that is?)
There’s really no name and no need for a name, except to give the
mind something to ponder and argue, IMO.
The very ability of man to *think* has given rise to concepts, beliefs, dogma and doctrine. It’s all in our heads!
And the danger is inherent in this thinking, as it pits one belief against another, saying “I’m right and you’re wrong, if you disagree with me … therefore, I’m going to kill you!
Again, it’s just part of the human condition in an unenlightened state, IMO.
I get that Jesus’ message was one of oneness, also. I sense that he was an enlightened being, fully aware that he was divine essence (God).
Things like, “I and the Father are one, as you and the Father are one.”
“Before Abraham was, I AM.”
“I AM that I AM.”
And, I get that he was also trying to tell the people of the day that they, too, were that I AM, saying things like …
“… the kingdom of heaven is within you.”
I don’t see, sense or know anything that Jesus said (or is reported to have said) that divides. Quite the opposite, as his message was one of love and acceptance.
ONE is not divisive … it can’t be divided, can it?
Words, labels, concepts, beliefs are, inherently, divisive. And, taken to the farthest extent do, have and will continue to lead to burning children … unless we wake up.
I fear, as do many, that if we don’t find a way to go beyond these old, worn-out, Neanderthal notions that we will continue to be divided.
And, as we’re divided in our heads; fighting about ‘mental constructs,’ our Mother Earth is suffering, dying. We’re killing her.
We’re all cells of the same family … the human family. The same life that sustains me, you, everyone and everything … that is what IS-ness is … and it is the truth.
It just IS. And just are that. Not just some of us, but all of us.
Apologies, if I sound like I’m on a soapbox.
It’s just that, as I look around me and see all manner of man’s inhumanity to man and our planet … it’s such a travesty.
It’s a travesty to realize that we’re, perhaps, the most technologically-advanced civilization ever to be on Earth — yet, we’re still in kindergarten, as it relates to evolving our consciousness.
Sad, indeed.
And this is the over-arching problem of our time. The answer to which begins with dissolving division and uniting as ONE family — the human family.
You closed with, “I think it all boils down to loving God and loving people. It doesn’t get any simpler than that.”
Beautiful! I’d only add to that: God = ALL that IS.
July 29th, 2008 at 3:16 pm
God is good…
Child molestation is evil…
God is not child molestation…
Therefore God is not “all that is”
If your worldview can be de-constructed in
4 short sentences, it’s time for a new one.
I pray that the eyes of your understanding may be
opened to the Truth worth knowing and not merely
what’s “right in your own mind”.
With grace,
Tony
July 29th, 2008 at 5:20 pm
Hello Tony,
I so appreciate your comment!
I’m unable to make the same leaps that
you make, but I respect your right to think
and believe whatever you want.
I can’t, for example, agree with your
rationale of why God is not ‘all that is.’
The reason, of course, is that my use
of the word, God, is different from yours.
I don’t even like using the word because
of all the different meanings that people
attach to it.
I think that which we call ‘God’ is, as the
Bible says, “omniscient, omnipotent and
omnipresent.”
How does anyone or anything get above,
beyond or outside of all knowing, all powerful
and present everywhere?
I don’t think it’s possible, myself.
To me (and others, like Tolle), God is a
presence, Universal intelligence, life force.
There’s a very BIG word, anthropomorphize,
which means to ascribe human characteristics
to …
so I think various religious dogmas/doctrines
have ascribed human characteristics to that
which we call ‘God,’ which is impossible, in
truth, IMO.
To me, God has nothing to do with that
which mind labels good or bad.
I think God or infinite intelligence, divine essence
(or whatever) is THAT which allows for it all to
occur.
It (God) has no favorites, I think. That’s a human
characteristic, anyway. Also no agenda and
no rules. More human characteristics.
It is mankind/society who makes up rules. And
it is also mankind/society who decides which
ones to break — and under what circumstances.
Question? What ‘truth’ do you
pray my eyes of understanding will be
opened to?
Namaste,
Carolyn