A Copywriter’s Question: What Lessons Can We Apply to Business That We Learned From the Eliot Spitzer Fiasco?
Does anyone actually feel sorry for ole Eliot? I sure
don’t. I never liked him from the very first time I saw
him — for what it’s worth. 
Unless I’m missing something, he hasn’t really apologized
for what he did.
He’s just done a soft-shoe shuffle around his dalliances
with women of ill-repute, after prosecuting “escort services”
in New York … and closing them down.
Reeks of hypocrisy to me!
And have you heard the latest? The girl, with whom he was ’seeing,’ had worked with the New York group that he shut down? Curious irony, eh?
And his poor, ignored wife, standing by his stoic, puffed-up
side, while he pontificates in a manner that has nuttin to do
with nuttin. Posturing, no doubt.
I guess the bigger deal, for him anyway, will be to hope and
pray that the money he used to pay for his little flings was
NOT public money.
Or, if it was, he’ll work real hard to keep that out of the
news, don’t you imagine?
Even before his debacle over issuing drivers licenses to illegal
aliens, he gave me the creeps. (Keep in mind, as soon as I saw
the first plane crash into the WTC, I knew it was no accident.)
Devoid of emotion, he was and is as cold as an igloo in Iceland.
So, I’d like to make two observations about all this:
1. My radar for distinguishing genuine from fake.
2. What we all can learn from this very unlikable fella.
To the first point … I just want to share how much my radar,
my BS meter, woman’s intuition or my sensitive Cancer sign allows
me to read people and situations SO quickly and accurately.
In my personal life and in my work as a copywriter and marketing strategist, this is a most valuable tool.
I intuitively know what the ‘real deal’ is and am able
to zero-in on what really matters to the audiences my copywriting is written for.
To the second point … I think we all can see from a business
POV, being an unlikable person is the kiss of death.
Who wants to do business with someone so abrasive and next to
impossible to deal with? I sure don’t.
And then there’s the little annoyance called honesty. Don’t
you think that everyone (esp Americans) is quick to forgive
someone, who admits he/she has done wrong?
Lessons to take away from the Eliot Spitzer fiasco …
1. Be a genuinely nice person
2. Care about others
3. Be warm, considerate
4. Don’t be hypocritical
5. Be honest and admit your mistakes
6. Take responsibility for your actions
What do you think we can learn from this BIG news story?
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