A Copywriter’s Question: What Can We Learn NOT to Do in Marketing, by What Washington Does?

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In Clayton Makepeace’s blog today, he expertly points to how Washington politicians pretty much write their scripts, as they go along.

Never mind whether it’s legitimate or has any real bearing on the facts, mind you … oh no, it’s not about that at all.

As a very accomplished copywriter, Clayton used Washington’s political mess as a good example of what NOT to do in marketing.

He says …
 “If any of us did the things Washington does, we’d be promptly picked up and packed off to prison. Justifiably so!”

 He goes on to say, “When Barrack, Hillary or John lie their pattooties off to sell the public on voting for them, it’s called ‘campaigning.’”

“If you so much as accidentally and unintentionally “mislead” prospects with your sales copy, the Federal Trade Commission will make sure you spend the next ten to twenty cozying up to Bubba in a six-by-nine prison cell.”

Again, do NOT think like Washington, with your marketing!

As a copywriter and marketing professional, I must be an advocate for my clients’ prospects and customers.

It’s really the only way to be a good copywriter.  I must find the value in any product or service I’m writing about and respect the intelligence of the readers I’m writing to.

If, indeed, there is something inherent in my client’s product that will most certainly save their prospects or customers time, money or make their lives better in some way … I’m doing a great service, by telling them about it and providing all the facts and an easy way to buy it.

The politicians don’t care a whit about what is really going to help American citizens.  All they care about is getting elected, so they can continue the same ole business as usual for the power elite.

And finally, as a copywriter, I strive to tell the truth.  And Washington? What a joke!

So, as we all get to see the politicians ‘making it up as they go along,’ just to get elected … let’s all commit to never, ever be like Washington, with our marketing!

Instead, let’s be real. 

Let’s genuinely connect with people, like people, and talk to them in a genuine heart-to-heart way.  Some will buy and some won’t.  And that’s the way it would be anyway.

Committed to genuine marketing,

Carolyn
http://www.kickasscopywriter.com