A Copywriter’s POV: Are You Using WOM Marketing?
Q: Who are the best customers?
A: Referrals.
Q: What’s the best form of marketing?
A: Word of Mouth. (WOM)
So, if everybody knows referrals make the best customers and the way to get referrals is thru WOM marketing — what are you doing to generate more WOM?
Have you considered what you can do for your existing customers that would absolutely compel them to tell all their friends and family to buy from you? Something that’s so unique and memorable they’d just have to talk about it?
Consider Disneyland and Disney World. When first time visitors are asked what sticks in their minds most, they say it’s the parks’ cleanliness and the authentic environments.
As Dan Kennedy points out, the marketers know that ‘clean’ is not just about maintenance crews — it’s also about good marketing!
Your customers want to feel really GOOD about doing business with you, right? So, come up with something quirky or unusual to do for them … surprise them in some way they won’t expect.
Going the extra mile works for personal relationships and also for business ones.
If you can’t think of something that feels right for your business, maybe you could hire a very creative marketing mind to help you?
Maybe that person would also be a copywriter and could not only come up with the great ideas, but also know how to promote them!
Here’s to creating more WOM!
http://www.kickasscopywriter.com
