A Copywriter’s Idea: I’m Going to Be Happy, Despite What Befalls Me!

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I think the only thing that’s certain in life is this:  Change.

Good times come, good times go.  Bad times come and they also go. 

As a wise one once said to me, “And it came to pass.”   Different from, ‘this, too, shall pass.’

What he meant by that had a much more profound meaning than simply saying, ‘this, too, shall pass.”

He meant that it came, in order to pass … or, so it could pass.  The experience came, it was here, it was good or bad — and then it was gone.

I think his message was most profound!  And it jives with many other mystical or Eastern philosophies. 

Perhaps a good metaphor could be a hub and a wheel.  As the wheel goes round and round, the hub stays constant.  Life’s circumstances and experiences change, going round and round, but the constant within me never changes.

So, the question I must ask is: 

Do I choose to identify with life’s ups & downs, good and bad times … or do I choose to identify with the constant, never-changing Self?

A case in point — in the space of 2 weeks, I secured and lost about $13,000.00.  Now, I don’t know about you, but to me, that’s a LOT of money!   

When it looked as though the money was a definite, I was very happy.  But when each project fell out, one-by-one, and for totally different reasons … I wasn’t very happy at all.

Truth be told, I was downright depressed.

Then, I reflected on what a wise teacher from long ago used to say … “and it came to pass,” so I asked myself what was the lesson here for me to get, gall dern it!

OK, I closed my eyes, took a deep breath and asked for the answer.  The answer came …

Be the hub.

Be happy and content, despite what befalls me.  Good, bad, acceptance, rejection … it’s all just part of the wheel of life, going round and round, collecting some debris (bad); then washing it off in the next rain (good).

Hard to do?  Oh yeah.

In case you’re interested … part of the money I lost was due to a marketing guru-type, who just flaked on me.  I spent an inordinate amount of time with him, jumping through his hoops.

I justified it, because it would likely lead to a lot more work and even a revenue share.  Never again.

The next one, the client had a falling out with their investor and was put on hold.  OK.

The third one was due to my fee being too high.  Oy vey …

Now mind you, I qualified him on the 45 minute phone-con.  I even asked if he had a budget for the project, because I didn’t want to write a thoughtful proposal, if he didn’t have enough money to spend. 

“No,” came the answer.   No budget.  He wanted me to send a proposal, elaborating on what I would do, and we’d go from there.

I complied, and he was floored!   Why not just tell me what he thought the project was worth to him in the first place?  Amazing.   

I think I learned something from this:  Always, always get a client to tell me what they *think* a project is worth. 

If it’s waaay off … I’ll just walk.  Or, if I tell them what I would charge and they agree to it, then I’ll write it up.

I was happy.  Then I was sad.  Then I decided to be happy, despite what happens on the wheel of life. 

These last 3 episodes were just too close together to be coincidence.  Aahh yes, but I don’t believe in that anyway.  “Coincidence is where God chooses to remain anonymous,” I read somewhere.

So, if nothing happens by accident, an awake person looks for what’s really going on here, methinks.  For me, for now, at least one of my lessons is:

Don’t let my happiness depend on what I label good or bad.  Because, as sure as shootin’ … it WILL change. 

So, I choose happiness, despite what befalls me. 

To help ensure your happiness with your marketing efforts, devote a proper budget, keep your word and have rock-solid funding before calling in a marketing strategist and copywriter. 

That way, you’ll be happy with the results … a high ROI!  

Carolyn

http://www.kickasscopywriter.com