A Copywriter’s View: No Guts, No Glory!
I’m sure most everyone has heard the saying, “No guts, no glory,” right? Well, just to be clear about my interpretation, so I can talk about it … it means this to me: If you don’t risk, you don’t achieve. In marketing, as in life, most business owners choose to ‘play it safe.’ The idea [...]
Continue Reading →Effective Copywriting — Hyperbole or Just Emphatic Truths?
I recently read a post at Ryan Healy’s blog, which was talking about ‘hype’ in copy. Oh, just in case anyone reads this, who is unfamiliar with the use of the word, copy, I am referring to words … language that’s used to elicit a specific response from readers … namely to buy something! The [...]
Continue Reading →A Copywriter’s Thoughts Today — July 14, 2008
Oh my, where does the time go? I’m so embarrassed to say it’s been … what, about three weeks, since I blogged. Oy vey, what will the ‘blog police’ have to say about my derelict behavior! Aaahh, it’s OK because I really don’t have a following anyway. In fact, it’s rare that I get comments [...]
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