A Copywriter’s POV: Are You Using WOM Marketing?
Q: Who are the best customers? A: Referrals. Q: What’s the best form of marketing? A: Word of Mouth. (WOM) So, if everybody knows referrals make the best customers and the way to get referrals is thru WOM marketing — what are you doing to generate more WOM? Have you considered what you can do for [...]
Continue Reading →Effective Copywriting Uses the KISS Principle
Have you ever read a marketing message, attempting to sell something … but it used stiff, proper language that only an English professor would appreciate? Most good copywriters know to use simple words and to talk to a prospect like we’d talk to a friend or to use ‘barstool conversation’ — the way you’d talk to [...]
Continue Reading →Copywriting: Still Important in Recessionary Times?
In the June, 2008 issue of Direct Magazine, I read something pretty interesting about the way business is coping in the current recession. It’s no secret to anyone, except the Feds, that the U.S. is in a recession. The economy is slowing, consumers are spending less and (as the article points out) firms are deliberating more [...]
Continue Reading →Copywriting is “Thinking on Paper”
Copywriting has often been defined as “salesmanship in print.” This is easy to comprehend in the direct response world — crafting a sales message designed to persuade the reader to whip out his/her credit card, right now. But, as anyone knows, a good copywriter has to know how to think really well. Even if the [...]
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