Archive

Mind Viruses: Are You Infected?

I’ve just listened to and read something amazing … and I want to share it with you! You’ll see a great video, with the ‘bad ass’ guy, from the movie, “The Matrix.”  He’ll be talking about some scarry stuff, like the next Influenza Pandemic that most experts agree will happen. We’re unprepared.  There is no vaccine [...]

A Copywriter’s View: Establish Preeiminence by Telling a Common Story

As a copywriter (translate marketer), one of the things I do is to present my clients and their products or services in the best light possible. Sometimes, I must confess, I have to look pretty hard to find anything genuinely distinguishing about them.  It’s sometimes a challenge to isolate one or two things that can [...]

A Copywriting Perspective: If it Don’t Bring in the Bucks, Don’t Do It!

A Copywriter’s Decision: To Fight or Just Let it Go!

I’m sure there have been times in your life when you had to decide whether something was worth the fight … or best to just let it go? In my personal and professional life, I’ve had many opportunities to watch this choice in action.  For example, with my kids when they were little.  It was well worth the fight [...]