A Copywriter’s Idea: I’m Going to Be Happy, Despite What Befalls Me!
I think the only thing that’s certain in life is this: Change. Good times come, good times go. Bad times come and they also go. As a wise one once said to me, “And it came to pass.” Different from, ‘this, too, shall pass.’ What he meant by that had a much more profound meaning than [...]
Continue Reading →A Copywriter’s Monday: What’s the Real Meaning of Monday Morning Blues?
Monday morning blues … I think it probably resonates to most folks, at least in America, don’t you? I don’t know about other cultures, but in ours I think it’s a pretty common malady to wake up in a fog on Monday mornings, wondering what happened to our weekend? Maybe, today feels particularly ‘premature,’ because [...]
Continue Reading →This Copywriter’s POV: Today’s the Time to Stand Up for Right
Did you see the deplorable ‘presidential’ debate on ABC last week? Have you seen the fallout? Maybe you don’t think ABC’s Charles Gibson and George Stephanopoulos acted more like lame ducks than respected TV news journalists … but I found it deplorable! With our nation in dire need of new leadership, due to the mess our current illustrous leaders [...]
Continue Reading →A Copywriter’s View: Does Your Marketing try to Bend Prospects to Your Thinking … or do you Tap into Theirs?
Another jewel from The Daily Guru: “The truth is what it is. It’s neither good nor bad. It’s simply reality. Tailor your concepts to fit reality, instead of trying to stuff reality into your concepts. No matter what you believe, it won’t change the facts.” I think there’s a BIG lesson in this for [...]
Continue Reading →A Copywriter’s Question: What Can We Learn NOT to Do in Marketing, by What Washington Does?
In Clayton Makepeace’s blog today, he expertly points to how Washington politicians pretty much write their scripts, as they go along. Never mind whether it’s legitimate or has any real bearing on the facts, mind you … oh no, it’s not about that at all. As a very accomplished copywriter, Clayton used Washington’s political mess as a [...]
Continue Reading →A Copywriter’s Model: Direct Marketing = Fast & Accurate Measurement of ROI
Are you still doing any kind of marketing that can’t be measured? If you are, I’d like to encourage you to stop it right now. As the widely-acclaimed Dan Kennedy says, you should ask this question of your agency or marketing guru, “How will we know how many dollars were derived from this media or [...]
Continue Reading →A Copywriter’s Choice: To Be or Not to Be … Successful?
What’s your idea of success? There are many ways to look at success, from physical, emotional or spiritual health perspectives — to a financial health POV. I’m one of those people for whom my physical, emotional and spiritual conditions are SO important that I’ve had to actually earn the importance of having a robust financially [...]
Continue Reading →A Copywriter’s View: How Do You Grow Your Business?
If you’re a business owner, I’m sure this will come as no surprise to you. That is … after you hear it. Sounds like a very simple question. How do you grown your business? One may say, “Well, I make sure my accountant finds as many tax write-offs as possible for me to take advantage [...]
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