A Copywriter’s Thought: Aren’t All Successful People Service Providers?
Here’s another motivational message from the Daily Guru, which I think is applicable to our business, as well as personal lives … LEADERSHIP IS ACTION NOT POSITION All successful people became successful because they gave some talent or ability in the service of others. You can contribute in some way to others, no matter [...]
Continue Reading →A Copywriter’s Thought: If You’re Afraid to Lose, You’ll Probably Never Win!
In my Daily Guru messages, here’s the one for today: EVERY FAILURE IS A STEP CLOSER TO SUCCESS People who try to do something and fail are infinitely better than those who try to do nothing and succeed. Experiencing failure is inevitable on your journey to be successful. Every defeat is merely an installment [...]
Continue Reading →A Copywriter’s Question: What Lessons Can We Apply to Business That We Learned From the Eliot Spitzer Fiasco?
Does anyone actually feel sorry for ole Eliot? I sure don’t. I never liked him from the very first time I saw him — for what it’s worth. Unless I’m missing something, he hasn’t really apologized for what he did. He’s just done a soft-shoe shuffle around his dalliances with women of ill-repute, after prosecuting [...]
Continue Reading →A Copywriter’s Question: How to Assess Your Email Marketing IQ?
Questions: Are you a business, with a web site? Do you sell a product or service on your web site? Do you have a mailing list that you’ve collected, from site visitors, who have opted-in to receive information from you from time to time? If you don’t have your own in-house list, have you rented [...]
Continue Reading →Is Social Media the Traffic-Generating Bonanza it’s all Cracked Up to Be? And do they BUY?
If you’re looking to build traffic, in order to increase conversions — will social media traffic really do that? I recently read an interesting article, by ETR’s Patrick Coffey, concluding that getting exposure on social media sites like, Digg, Stumbleupon, Reddit, Del.ico.us, Myspace and Facebook … Does NOT convert to paying customers. You may get [...]
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