Archive for February, 2008

Are You Writing Articles for Syndication? And Are You Doing it Right … or All Wrong?

Friday, February 29th, 2008

Lots of folks have caught on to the notion of syndicating articles,
in order to get one-way links to their web sites.

And, also, to be seen as an expert in their respective field is
another very valid reason to go to all the trouble of writing
articles.

I’d like to offer a few tips on writing articles for syndication
for the purposes we just mentioned … to get one-way links to our
site and to be seen as an authority in a particular field.

14 TIPS to Effective Article Syndication …

1. Always post your article on your site first. (Under your
 articles section or on your blog).
2. Then, wait a week AFTER you’ve posted it on your site,
 before syndicating it to other sites.
3. The reason for #2 is that you want the search engine
 spiders to index your site and give YOU credit for the
 original content.
4. When you syndicate (put articles out there for others to
 use), there are a staggering number of places to do this. 
 Choose wisely.
5. Submityourarticle.com is one place I’ve found, where you
 can write up several versions of your article, so it isn’t
 considered duplicate content.
6. In your article on your site (or blog), use links to
 different pages on your site.  Do the same thing in the
 articles you release for syndication.
7. Use anchor text for the links, going to different pages
 on your site.
8. Also, use a keyword or keyword phrase as the anchor text
 for the links, going to different pages on your site.
9. Never, never ONLY use links to your homepage.  The search
 engines don’t like that.
10. Relevance:  Google only respects relevant content.  So,  make sure the links take the reader to ‘relevant content.’  In other words, if your subject is about dog breeds, make  sure your links go to a page on your site that talks about  dog breeds.
11. Do NOT post the same article on your site and on your blog also. 
 Not good.
12. Keyword weight – Only use 1 or 2 keywords per article. 
 (3 – 4% keyword density)
13. Some article submission places may not allow you to use
 links to your site in the body of your article.  In this case, you’ll
 be relegated to use your URL in the resource box at the bottom.
14. Never syndicate (give your content away), unless you at
 least get a resource box at the bottom, with your bio and link to your URL.

That’s enuf for now.   So, may I wish you happy writing! 

And, if you don’t know how to write or don’t have time … just hire a kickass copywriter to write articles for you.

You’ll be glad you took the time to get it done right!

http://www.kickasscopywriter.com

When Are a Copywriter’s Words More than Just Words? When They’re Attracting Just the Right Customers for You.

Tuesday, February 26th, 2008

Some of the law of attraction stuff lacks a deeper
understanding, I feel, that is necessary to be in
total alignment with the law.

In his book, “Law of Attraction:  Attract more of
what you want and less of what you don’t want,” Michael
Losier says there are two vibrations in the Universe:

· Negative
· Positive

Whatever vibe you are experiencing in every moment, you
are sending out, attracting the same vibration to you. 

Just saying the words, “I now attract wealth, love, a new
career, a new car or more customers to my web site,” is
NOT enough.

It’s the feeling behind it that really counts!

IF you’re affirming that you already have something you
want, but don’t really believe it … the negative doubt
will cancel out the positive affirmation/vision.

Does that make sense to you?

For example, if you hire a professional copywriter to  write a killer sales letter for you, make sure she/he (and you) understands this law, so the readers you want as customers will feel it and respond!

Mr. Losier suggests this:  “I’m in the process of
attracting whatever I want, need, know or have.”

Another ‘truism’ that I feel deeply and that Mr. Losier
also mentions is this:

Focus my attention/awareness on what I DO want to see,
know or have … not on what I DON’T want to see, know or have.

Why is this important?

Again, following the logic of Mr. Losier, myself, and many
others … there are but two vibrations/frequencies we can telegraph: 

Positive or negative.  (I can’t even give it an upper case.)    

Translated, this means that if I focus on what I don’t want
(negative) then I just get more of what I don’t want.  Make sense?

If I keep on saying that I don’t want clients who do not
understand the importance of business copywriting, then I’ll
keep getting clients who don’t understand this.

Conversely, when I focus on what I DO want (positive) …
I get more of what I want, assuming my feeling about that
is in alignment with the words I’m mouthing.

I repeat … the whole law of attraction is more than just
spewing out some positive words, based on some loosely-held
intellectual theory.

I AM What I Think About and Feel All the Time.
 
The Way to Prove How Well I’m Doing is to Assess the
Results of my Actions.

I only have to look at my results to tell me what kind of
energy I’m putting out there.

In my own life, I am constantly aware of the moments I am
out of alignment with my thoughts and feelings. 

When they’re all jumbled up, I get confusing, erratic results
from my half-baked, semi-focused actions.  Oy vey!

Your Business Efforts …

In your marketing efforts, do you focus on what you DO want,
rather than putting your attention on what you don’t want to
happen?  (Or how you’ll avoid bad things.)

Make sure all of your web site content, articles, your email
campaigns or sales letters telegraph a positive vibration. 

Everything you think, say, do and write will attract the
same energy.

To make sure you’re putting out what you want to get back,
I recommend that you find a business copywriter and marketing
strategist, who lives these principles.

If you can find a marketing copywriter and strategist, who can
help you understand and use these powerful “attractor factors,”
then you’ll be able to connect/attract just the right customers to you …

And they’ll just naturally want to do business with you.

Here’s to positive attraction!

http://www.kickasscopywriter.com

A Day for Love … A Copywriter’s Perspective on Applying Love’s Principles in Business

Thursday, February 14th, 2008

Do you believe in Luv?

Most of us, at some point or another, believe in parental love.  If you’ve been a parent, you know what I mean, right?

A very large portion of us, at one time or another, have believed in romantic love.  Otherwise, there wouldn’t be parental love.    

Especially today … people all over America are celebrating with flowers, jewelry, cards and candy.  Some will be taking their sweeties out for dinner tonight, too.  Yum.

Today, then, like folks everywhere, I’d like to celebrate and honor LOVE!

Isn’t it a wonderful thing?  When we have it, all is right with our world.  And, if we don’t have love, but have everything else good in the world … all that isn’t enough, is it?

They say that little babies will die, without human touch.  Assuming that’s true, we must accept that we’re hard-wired to require love and affection from another human being.

What does all this have to do with copywriting and marketing your business, you ask?

I believe that everyone in business, as in life, has the opportunity to evolve into ‘higher love.’

You and I have a phenomenal opportunity to SEE our clients and customers as our brothers and sisters in the ONE human family – and to love in the form of acceptance and understanding.

I believe all of us, business owners, CEOs, marketing managers, copywriters, web designers, SEO companies … all of us have an obligation in our business lives … to always, always do the right thing toward those we work with and serve.

I talk about this in my Co-Conspirators Mastermind work. I do mastermind sessions, with some of my clients, within the framework of  ‘being that’ which we want to attract.

Perhaps you’re familiar with the quote from Ghandi …

 “Be the change you want to see in the world.”

So, in order to operate from a higher, more enlightened or awakened place … we all need to communicate and treat each other, and the customers we serve, with dignity and utmost respect.

I read my daily message from TheDailyGuru.com and today’s was, of course, on love.  Here’s what it said:

LIFE IN ABUNDANCE COMES ONLY THROUGH GREAT LOVE
 
There is no force more potent than love.  Take away love and your world is a tomb. Your life echoes emptiness without love.

With it, your life will vibrate with warmth and meaning.
Even during hardship, love will shine through.

As you look back upon the events in your life you will find the moments that stand out, the moments when you have really lived, are the moments when you have done things in a spirit of love.

If you have it, you don’t need to have anything else, and if you don’t have it, it doesn’t matter what else you have.

Therefore, search for love.

Once you have learned to love, you will have learned to live.

Love is the most important ingredient to your success.

The end …
http://www.kickasscopywriter.com
 

It’s Super Tuesday and ALL Across the Land … History is in the Making!

Tuesday, February 5th, 2008

I just had to talk about this today.  Not that I know so much about it, because I don’t.  But, I can voice my concerns in this free country of ours … at least for now.  

Today is a long-awaited day in the eyes of the Democratic and Republican contenders, who are competing to become their respective party’s presidential candidate.

According to the AP:
The two dozen contests Tuesday are delivering 1,023 Republican and 1,681 Democratic delegates.

The number needed to win the nomination: 1,191 Republican and 2,025 Democratic.

So, the winner after today for the Republicans could be pretty solid.  But the Democrats may be a little tougher to call.

Being an Independent, I can vote for the individual man or woman, who I believe will lead our country out of the mess it’s now in.

But, I don’t really trust any of them.  And, I really don’t see a tinker’s damn bit of real difference among all of them.

Maybe John Edwards was the real deal … too real to pay the price.  And now that he’s gone, who to trust?

Clinton and Obama …

In their last debate, they were so civil to each other, one would have never believed the diametric opposite could have been true just a few weeks earlier!

So, who are they?  The snippy, petty little people we saw earlier or the nice, civil, grown-up folks we saw last week?

Who knows!

And, there really isn’t any real discernable difference between them, is there? 

OK, in Universal health care, Hillary would mandate coverage, making everyone pay what, she says, would be affordable.

Whereas Obama, desperately looking for a discernable difference, says his plan would call for making health care affordable enough that folks would be able to buy it; but their wages wouldn’t be garnished, if they elected not to.

That may be a legitimate difference, but is it true? 

McCain, Romney and the Other Guy …

Looks like Preacher Huckabee’s hard play on religion only worked in Iowa, huh?

So, if he’s out of gas, then there’s McCain and Romney, both trying to distinguish themselves from the religion card as much as possible.

Don’t smart people see through the whole right to life thing? 

Even if you do believe in this, morally or religiously, what right does the government have to dictate a course of action to a woman, facing this horrible dilemma?

This is really scarry.  Remember, the separation of church and state is one of the BIG reasons we escaped the tyranny of the King?

Now, this is pretty scarry, too …

According to the American Thinker, Senator Obama’s appointment of Zbigniew Brzezinski as a foreign policy adviser worries Israel supporters.

“His deep bond with Pastor Jeremiah Wright, Jr. (who has close ties with Louis Farrakhan — a notorious anti-Semite, elicited a critical column by Washington Post columnist Richard Cohen — a column which seemed to open a window for others to come forward.”

Now, if there’s any truth to this (and other articles) and Senator Obama is really NOT color-blind and race-blind — boy is he pulling the wool over a lot of eyes!

THINK for Yourself!

Then, what about Hillary?

What about the race card?  Is she playing it?  Many think so.  What do you think?  What are the implications?

I wonder if it portends a kind of power-hunger that most of us can’t conceive.

Here’s a pretty disturbing article in Slate, if you want to read a bit about our beloved, benevolent Clintons. 

What to Do?  What to Think?  For Whom to Vote?
Why doesn’t the popular vote count, instead of the electoral votes?

The popular vote does not elect the president.  To me, this is insane.  Just insane.  And we have no guarantee that all the votes cast will be counted properly anyway!

This is what lies at the foundation of why I’m so apolitical.

The system is set up to make the bleating sheep ‘think’ they have a voice.  But we don’t when it counts.

We can fuss and argue, blog and write letters, but for the big stuff … we have no voice. 

We can only hope we don’t get trampled and killed in the race to power.

http://www.kickasscopywriter.com